Natural History Museum kicks off review, Google ad mocks fanboys, Tesco case study

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Campaign: Agencies October 05, 2016

Latest Natural History Museum kicks off advertising review Omar Oakes The Natural History Museum has kicked off a search for an advertising agency. Google mocks fanboys in Silicon Valley spot Shona Ghosh Google poked fun at itself and the wider tech industry by opening yesterday's launch event with a comical spot from the show Silicon Valley. How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps' Tesco and BBH London's work around The Great British Bake Off was one of the case studies entered into the 2016 New Thinking Awards, in partnership with Sky Media. To spread the innovation and fresh ideas found in the entries, Campaign is publishing the best papers. Sainsbury's Bank ad banned by ASA for 'trivialising' credit cards Simon Gwynn Sainsbury's has been rapped by the Advertising Standards Authority after a viewer complained about an ad in which a real couple talk about using a credit card to help pay for the renovation of their house. How science can help marketers become more effective Phil Barden From packaging design to global campaign strategy, scientific insight can go a long way in helping brand marketers to become more effective, Decode Marketing's Phil Barden writes. Google spotlights AI at Pixel smartphone launch Shona Ghosh Google has unveiled a slew of new hardware including two new own-brand smartphones, the smart speaker Google Home and the DayDream VR headset - but its artificially intelligent assistant took the spotlight. Why a coalition for better ads won't stop people blocking ads Sam Noble Iris co-founder Sam Noble says he's more interested in starting a 'Coalition for Better Connections'. Movers and shakers: The Lad Bible, iProspect, Ovo, MediaCom, Engine, Maxus and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Watch: ESI Media's interactive experience for agencies Helen Hoddinott ESI Media has set up in the Violin Factory on London's Southbank to show agencies that it is more than a print business. Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? The Work Audible "Feel every word" by Fold7 Audible, Amazon's audio books arm, is trying to let viewers into a secret with the help of actors Juliet Stevenson and Eddie Marsan. Avios "Landmarks" by 101 Avios' new outdoor campaign transforms everyday items into global landmarks to promote its incentive for customers to be rewarded with 1,000 points. Trending Facebook has just turned to the dark side Andy Pemberton We should be concerned by a social media network that has the power to decide what news stories and ads are accessible to its users. Bob Greenberg: 'biggest focus' is R/GA consulting arm Gurjit Degun R/GA's primary focus is on its consultancy business as the industry battles with the likes of IBM, Deloitte and McKinsey which are incresibly moving into the marketing and advertising space. Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Head of Digital - Independent CRM Agency - London £90000.00 - £100000.00 per annum + benefits DNA Recruit, London Brand & Content Strategist - Integrated Comms Agency £55000 - £60000 per annum + Great Company Benefits Ultimate Asset, London Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Strategic SENIOR ACCOUNT MANAGER/ ACCOUNT DIRECTOR - Creative agency dependent on experience Judi Patton, London (East), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Design Manager Competitive Lord's Cricket Ground, London Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset

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