MediaCom picks Carat's Reid for joint MD role; EasyJet signs multimillion pound innovation deal

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Campaign 18:05 October 17, 2016

The five things you need to know today Most read MediaCom picks Carat's Reid for joint MD role Gideon Spanier MediaCom has recruited Carat's Satin Reid to be joint managing director of its London agency. Tech EasyJet signs multimillion pound innovation deal Daniel Farey-Jones EasyJet has joined the raft of brands seeking arrangements with tech start-ups, signing a deal with incubator Founders Factory. Advertising How Sainsbury's ads revolutionised the UK's food culture Paul Burke Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke. Marketing Tesco, Google and Graze on using data to transform consumer marketing Simon Gwynn Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel. Media Clear Channel skips rent on 800 billboards Daniel Farey-Jones Evidence of hard times hitting the humble roadside billboard has emerged with the news that Clear Channel has exercised its right not to pay rent on 800 sites this month. Also in the news Dentsu offices raided in suicide probe The investigation aims to gain a clearer understanding of the agency's working culture. Facebook introduces Marketing 3.0 model This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years. Ford campaign for new SUV stars Mads Mikkelsen in assassin role Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge. Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him... Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Campaign Jobs UK Regional Marketing Manager £65k Dot-Gap, London (Central), London (Greater) Marketing Manager £55,000 per annum Ball & Hoolahan, London Business Development Director - Brand Agency £60-70k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Creative Director £85k + Lots of Benefits Eden Marsh, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Insight Executive £36,592 - £42,995 Home Office, London Marketing Manager £36,592 - £42,995 Home Office, London Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater)

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