Tuesday, 11 October 2016

Will the introduction of country P&Ls pay off?; How Google will own the ecosystem

Campaign: Media

Campaign: Media
October 11, 2016
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Will the introduction of country P&Ls pay off?
Will the introduction of country P&Ls pay off?

John Tylee

Are the world's biggest agency groups swapping one set of problems for another in vowing to rid themselves of the silos that have traditionally defined the way they work?

How Google will own the ecosystem
How Google will own the ecosystem

Ben Rickard

Many observers have suggested that the tech giants would soon start fighting against each other, and last week it was Google's turn to take off the gloves, writes Ben Rickard, head of mobile, MEC global solutions and EMEA.

Havas acquires entertainment media group Target MCG
Havas acquires entertainment media group Target MCG

Omar Oakes

Havas has bought Target Media and Communications Group, a 36-year-old entertainment media company whose clients includes Disney and Universal.

Facebook launches its email killer Workplace
Facebook launches its email killer Workplace

Shona Ghosh

Facebook has tweaked and rebranded its business offering, going head-to-head with enterprise software tools such as Microsoft's Yammer and Slack.

Media must learn from the rise of the verticals
Media must learn from the rise of the verticals

Paul Frampton

Specialist expertise in different sectors is vital to navigate the rapidly changing, digital landscape, says Havas Media Group's UK & Ireland chief executive.

Your ad is viewable but did anybody see it?
Promoted
Your ad is viewable but did anybody see it?

InSkin Media

Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics

Ideas with Momentum
Promoted
Ideas with Momentum

Fold7

Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom...

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