Media news and analysis, powered by Media Week | | | | | | How Google will own the ecosystem Ben Rickard Many observers have suggested that the tech giants would soon start fighting against each other, and last week it was Google's turn to take off the gloves, writes Ben Rickard, head of mobile, MEC global solutions and EMEA. | | | | | | | | | Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics | | | Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... | | | | | |
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