Bake Off pulls in record viewers | Gambling TV ads probe divides industry

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Campaign: Media October 27, 2016

Media news and analysis, powered by Media Week Latest Brands go stir crazy as Great British Bake Off pulls in 14m viewers Omar Oakes Brands did their best to make the most of The Great British Bake Off's popularity as the BBC cooking contest became the most watched show of the year last night. Industry divided as government probes TV gambling ads Simon Gwynn The government's proposal to investigate the impact of TV gambling ads is poised to sharply divide the ad industry after several agencies spoke out about the ethics of a "grubby category". Three-quarters of global internet use will be on mobile next year Omar Oakes Mobile devices will account for 75% of global internet use next year, according to new figures from media agency Zenith. Rajar Q3 2016: London listening decline hits all but Magic Magda Ibrahim A dramatic quarterly decline in audience numbers has hit all the major commercial stations in London, with the exception of Magic. Rajar Q3 2016: BBC pulls ahead of commercial on reach despite flagship station losses Magda Ibrahim The BBC has won the race against commercial radio in the third quarter of 2016, according to the latest Rajar listening figures. Rajar Q3 2016: Heart hops over 9m mark Magda Ibrahim Heart has made a return to form nationally by hopping over the 9 million weekly listeners hurdle in the third quarter of 2016, according to the latest Rajar radio audience figures. The media industry should embrace hygge Sue Unerman The hygge trend has collided with the FOGO trend, leaving a wide-open opportunity for cosiness for audiences this autumn and winter. The cat that got Media Week judges purring Gideon Spanier Mog recovered from a calamitous Christmas to scoop the Grand Prix on a big night for PHD, while ITV set the gold standard for media owners. Scaling up is one way to keep the tech giants at bay Gideon Spanier If AT&T is successful in buying Time Warner, the company will have more leverage against the tech giants. The future of TV: will the Cloud reign? Mario Yiannacou In the second of a two-part series ahead of the IPA's Effectiveness Week, ISBA's media and advertising manager eyes a world of cloud-based broadcasting. Promoted FutureVision: Navigating the realms of reality Tara Moore, managing editor, FutureVision As virtual & physical worlds collide, marketers chart a new course. Promoted Thomson scoops £150k Great Minds prize Immediate Media To mark the launch of its Imagine studio, Immediate Media invited agencies to vie for the title of Great Minds 2016 Campaign Jobs Head of Planning Competitive KHWS, London (Central), London (Greater) Senior Technical Editor £45,000 + car allowance + benefits b3-media, Kent Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Strategic Sales Partner - Major Media Owner- salary up to £60k £50000 - £60000 per annum + bonus & benefits Ultimate Asset, London Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Event Operations Manager - Large Scale & Medical Events £29-32k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater) Senior Sales Executive / Account Manager - Supply Management Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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