BT prepares brand refresh by retiring 'connected world' logo + latest from Google, Sky & Starbucks

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Campaign: Brands October 04, 2016

Brand news and analysis, powered by Marketing Latest BT prepares brand refresh by retiring 'connected world' logo Simon Gwynn BT is getting ready for a brand shift that will see it change its logo for the first time in 13 years. Google evolves from search to smartphones in five seconds Shona Ghosh Google has long been trying to recast itself as more than a search company, and has posted a five second spot that shows how far it has evolved beyond the blank box. Discovery agrees estimated £800m long-term ad sales deal with Sky Gideon Spanier Discovery has reappointed Sky Media to handle its ad sales in a new long-term deal that is estimated to be worth over £800m over at least five years. Can an in-house content division boss a network of natives? Matthew Kershaw Unilever's plan to bring content creation in-house is certainly interesting move, writes the managing director of content at Iris. Diageo CMO: Know when you're in a marketing bubble Syl Saller Diageo's chief marketing officer shares her best career advice. What marketers can learn from Putin Will Harris Brands may not find it easy spinning their way to an Effectiveness Grand Prix. David Beckham fronts Sky's first VR app Shona Ghosh Sky is betting on a virtual reality future, rolling out a new VR app and accompanying promotional campaign starring David Beckham. Marketers, beware those who gaze into the future Helen Edwards Marketers need to ask more searching questions of self-styled futurologists. Watch: Why tea is the new coffee at Starbucks Georgina Brazier Starbucks is launching ten new gourmet teas, as it aims to tap into growing interest in sophisticated versions of the drink. Facebook enters online marketplace sector Omar Oakes Facebook has thrown down the gauntlet to the likes of eBay and Gumtree after launching Marketplace, a new service where users can buy and sell items online. Guardian launches programmatic audience targeting platform with iProspect and Eurostar Omar Oakes The Guardian's publisher has launched a programmatic audience targeting platform that it says will deliver smarter and more effective campaigns. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Implementation Manager Up to £45,000 per annum Muse Publishing, London City

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