New Thinking Awards winners revealed, Made.com makes room for Generation Squeeze, Set fire to your good ideas

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Campaign Sunday Supplement October 02, 2016

In-depth reads from across Campaign, covering brands, agencies and media Marketing New Thinking Awards 2016: the winners' gallery Brands and agencies are working harder than ever to find creative solutions to challenges posed by today's fast-changing business environment. In partnership with Sky Media, the Marketing New Thinking Awards - which are now powered by Campaign - celebrate brands that are succeeding in this tough climate. Made.com makes space for 'Generation Squeeze' in new era of urban living Nicola Kemp When the world's urban population is growing by two people every second, Made.com is focusing on making room for the generation whose home is no longer their castle. Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views. Set fire to your good ideas Dave Monk Get your best piece of unfinished work and set it alight. You may cry at first but will become a better creative for it. The seven steps to creating a culture of effectiveness Bridget Angear and James Miller Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that works toward it from the outset. Brexit versus global thinking: the new internationalism in marketing Nicola Kemp As the UK creative community continues to come to terms with the implications of Brexit, Nicola Kemp asks whether it is time to reappraise the effectiveness of global marketing. The story of Rattling Stick in ten films To celebrate Rattling Stick's first decade, the three founders have chosen the ten films they feel represent the diversity as well as the quality of work. Learn to like your target audience Andy Nairn We need to dispense with casual prejudices and try to truly empathise. A view from Dave Trott: Stoke controversy, don't douse it Dave Trott A few years ago, there was outrage when the owner of a certain art gallery paid a million pounds for a modern sculpture. Why 'surprise and delight' is tougher than it sounds for marketers Helen Edwards Find ways to close the gap between customer desire and corporate reality. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater) Planner £45 - 50k + bens Direct Recruitment, London (Central), London (Greater) Director of Insight £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Quant Associate Director - Brand Strategy £60000 - £90000 per annum Hasson Associates, London Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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