Vogue blogger backlash underlines disconnect between media owners and influencers; Guardian launches programmatic audience targeting platform with iProspect and Eurostar

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Campaign: Media October 08, 2016

Media news and analysis, powered by Media Week Most read Vogue blogger backlash underlines disconnect between media owners and influencers Nicola Kemp Criticism of bloggers may feel like an argument which belongs in the nineties; but the backlash to US Vogue's recent full-frontal attacks underline the media industry's struggle to come to terms with the rising power of digital influencers. Guardian launches programmatic audience targeting platform with iProspect and Eurostar Omar Oakes The Guardian's publisher has launched a programmatic audience targeting platform that it says will deliver smarter and more effective campaigns. DWP calls media planning review Gurjit Degun The Department for Work and Pensions is reviewing its media planning requirements. Yahoo Europe boss Nick Hugh becomes Telegraph's chief operating officer Shona Ghosh Yahoo's vice president for EMEA, Nick Hugh, has left to become chief operating officer for Telegraph Media Group. Twitter left high and dry by potential buyers Google and Disney Simon Gwynn Twitter has been jilted by most of its potential suitors, with Google, Disney and Apple no longer interested in buying the social media company. iProspect hands MD role to Carat's Felicity Long Omar Oakes iProspect has poached Felicity Long, head of digital at sister media agency Carat, for the role of UK managing director. Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCallum, the chief executive of M2M, is stepping down. MediaCom promotes Bozeat and Hall Gideon Spanier MediaCom has promoted Luke Bozeat to chief operations officer and Phil Hall to chief commercial strategy officer in the UK. Movers and shakers: The Lad Bible, iProspect, Ovo, MediaCom, Engine, Maxus and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Campaign Jobs Strategic Sales Partner - Major Media Owner- salary up to £60k £50000 - £60000 per annum + bonus & benefits Ultimate Asset, London Digital Business Manager – The Biggest Name in Media! £60-75k SAVVY Media Ltd, London (Central), London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Group Marketing Manger - Medical and Large Scale Events Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Senior Sales Executive - Autosport International Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Key Account Manager - Third Sector Recruitment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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