Cow & Gate creates first song scientifically tested to make babies happy; Twitter creates bespoke interactive campaign for British Heart Foundation

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Campaign 18:05 October 18, 2016

The five things you need to know today Most read Cow & Gate creates first song scientifically tested to make babies happy Simon Gwynn BETC London has worked with musician Imogen Heap to create a song for C&G Baby Club billed as the first composition scientifically tested to make babies happy. Tech Twitter creates bespoke interactive campaign for British Heart Foundation Daniel Farey Jones Twitter users are being invited to 'like this tweet to see what happens next' in a special campaign for the British Heart Foundation that shows their chances of surviving cardiac arrest. Advertising Wieden & Kennedy expands leadership team Daniel Farey-Jones Three Wieden & Kennedy London executives are joining the agency's global leadership team as it expands from nine to 24 people. Marketing Marketers struggling to cope with pace of digital transformation Daniel Farey-Jones More marketers say they are struggling to cope with the accelerated pace of digital transformation than a year ago, according to Adobe's annual Digital Roadblock study. Media Buzzfeed set to use branded content on TV for first time Sara Kimberley Buzzfeed is set to use its branded content on TV for the first time as it doubles the size and investment of its European headquarters in London and will look for its first vice president of marketing in the UK. Also in the news Piers Morgan: brands should evolve by taking a position on issues Journalist and presenter Piers Morgan has said it is vital for brands "in this era to interact with their customers" online. Radiocentre urges for relaxed broadcast rules to protect public service content Radiocentre has urged the government to protect local radio by changing rules on formats and local production quotas. Apple drops plans to build its own self-driving car Apple has reportedly torn up its plans to build a self-driving car. Promoted Fully formed, DM campaign from your desktop in 10 minutes Getmemedia Yourdrop from Whistl is easy-to-use leaflet advertising for any business, that lets you launch an entire campaign from your browser... Promoted The story of a winning partnership: video Thinkbox Manning Gottlieb OMD and Age UK were awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards. Their collaboration included partnering with John Lewis' "Man on the moon" Christmas campaign. So how did they think of it, and why did Gogglebox help build its momentum? Campaign Jobs UK Regional Marketing Manager £65k Dot-Gap, London (Central), London (Greater) Marketing Manager £55,000 per annum Ball & Hoolahan, London Business Development Director - Brand Agency £60-70k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Creative Director £85k + Lots of Benefits Eden Marsh, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Insight Executive £36,592 - £42,995 Home Office, London Marketing Manager £36,592 - £42,995 Home Office, London

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