Through a lens: the images that shaped UK advertising; It's time for a changing of the guard at media agencies

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Campaign Sunday Supplement October 09, 2016

In-depth reads from across Campaign, covering brands, agencies and media Through a lens: the images that shaped UK advertising John Tylee Campaign presents highlights from its photographic archive, telling the story of the men and women who shaped UK advertising. It's time for a changing of the guard at media agencies Tom Denford A new generation of media agency leaders will have to fight to retain status as the business takes on ad-tech, consultancy and a more aggressive client base. Marketers, beware those who gaze into the future Helen Edwards Marketers need to ask more searching questions of self-styled futurologists. Guardian commercial chief Nicklin on getting its readers 'to do things' for brands Maisie McCabe Chief revenue officer Hamish Nicklin speaks to Maisie McCabe about his strategy to win back advertisers. Frank Budgen's creative legacy burns bright Andy Fowler Budgen shot era-defining ads including "Double life" for PlayStation and "Play-Doh" for Sony, writes Brothers and Sisters' executive creative director. Can an in-house content division boss a network of natives? Matthew Kershaw Unilever's plan to bring content creation in-house is certainly interesting move, writes the managing director of content at Iris. Diageo CMO: Know when you're in a marketing bubble Syl Saller Diageo's chief marketing officer shares her best career advice. Why we should study accidental marketing Rory Sutherland Rory Sutherland may be "a crap version of Jeremy Bullmore" but he's not about to get churlish about it. Meet the midult: How Debenhams is overturning fashion's youth obsession Nicola Kemp Debenhams is challenging the fashion industry's obsession with youth by adopting an age-agnostic approach to its marketing. The retailer's marketing chief, Richard Cristofoli, talks to Nicola Kemp. A view from Dave Trott: The wrong criterion Dave Trott Graham Fink tells a story about renovating the Criterion restaurant. Facebook has just turned to the dark side Andy Pemberton We should be concerned by a social media network that has the power to decide what news stories and ads are accessible to its users. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Communications Director | Planning £: Competitive + excellent benefits Nu Creative Talent, London (Central), London (Greater) Senior Account Manager | Insight £40-50k + bonus + excellent benefits Nu Creative Talent, London (Central), London (Greater) Digital Account Director £45000 - £50000 per annum + significant benefits The Great & The Good, London Digital and Social Media Exec £30,000 per annum Ball & Hoolahan, London Client Services Director £85-120k plus benefits - negotiable The Jefferson Group, London (Central), London (Greater) ACCOUNT MANAGER– Soft drinks and Booze c. £30k Judi Patton, London (South), London (Greater) Marketing Manager Competitive The Flash Back, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Brand Development Manager 6 month FTC £40-50,000 per annum pro rata + comprehensive benefits package EMO Unlimited, Epsom, Surrey 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London

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