How to stage a creative comeback | 5 future trends | Agencies face in-house invasion

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Campaign Sunday Supplement October 30, 2016

In-depth reads from across Campaign, covering brands, agencies and media How to stage a creative comeback Nicola Kemp The lack of women at the top of many agencies serves to highlight the industry's traditional inflexibility but a new breed of business leaders is proving that motherhood is not a creative full stop, Nicola Kemp writes. How agencies should respond to the in-house invasion John Tylee The proliferation of in-house operations is gobbling up new business and drawing more talent client-side. What's behind the trend and how can agencies respond to the threat of being sidelined by advertisers, John Tylee asks. Five trends from the future Nicola Kemp Nicola Kemp mingles with the trendspotters at The Future Laboratory's inaugural Global Futures Forum Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success James Miller James Miller, global head of strategy for Mars at BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. We are in the era of 'creative slashies' Eloise Smith Creatives have now morphed into multidisciplinary polymaths, opening up thinking in more directions than ever and heralding true collaboration, writes Eloise Smith, ECD of MullenLowe Profero. A view from Dave Trott: A how needs a what Dave Trott Poet Lord Byron was the original wild and crazy creative. Three top strategies for working mums Nadine Young Combining a creative career with caring responsibilities is not always easy. Nadine Young, global head of strategy at Blue 449, shares her top strategies for success. Can Trump's ad blitz close the gap with two weeks to go? Benedict Pringle With two weeks left until the US presidential election, Donald Trump has unleashed a last-minute advertising blitz. Will it be enough to win? Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Business Director £75000 - £85000 per annum The Great & The Good, London Strategic Planner £40000 per annum + strong benefits and excellent career progression opps The Great & The Good, West End, London HEAD OF SALES/REVENUE - SPORTS SOCIAL/DIGITAL PLATFORM £65000 - £75000 per annum + commission and benefits Ultimate Asset, London Agency Lead- Major Publisher- GroupM £60000 - £80000 per annum + commission and benefits Ultimate Asset, London Senior Account Manager £25,000 - £35,000 dependant on Experience Socket Creative, Devon Senior Image and Video Producer £33,743 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Digital Executive £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), London (Central), London (Greater) Senior Marketing Executive Depending on Experience Haymarket Media Group, Twickenham, London (Greater) Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater)

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