Vote for The Marketing Society Brand of the Year 2016 + latest from Tesco, Unilever, Asda & IAB Engage 2016

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Campaign: Brands October 13, 2016

Brand news and analysis, powered by Marketing Latest Vote for The Marketing Society Brand of the Year 2016 It's time to decide who gets your vote for The Marketing Society Brand of the Year. Tesco axes Unilever brands in Brexit price row Shona Ghosh Unilever brands such as Marmite and Ben & Jerry's are no longer available on Tesco's website, after a row over price increases. Five times Tesco battled with brands Simon Gwynn Unilever products have disappeared from Tesco's website and some of its stores after the maker of Dove, Marmite and Magnum insisted on a price rise - but it's not the first time brand owners have fallen foul of the supermarket. Asda recruits Eilidh MacAskill as vice-president of creative Maisie McCabe Asda has brought in Eilidh MacAskill, former global marketing director at Monsoon Accessorize, as vice-president of creative. Ukonwa Ojo leaves Unilever for CoverGirl role Ukonwa Ojo, the marketer behind Knorr's recent revamp, has left Unilever to join Coty's CoverGirl as global senior vice-president. Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr Shona Ghosh Ad-blocking is used to "beat" digital advertising, according to Twitter's UK managing director Dara Nasr. How Mondelez wants its digital partners to pitch for business Shona Ghosh Mondelez's growth analytics manager, Matt Stockbridge, is tired of being pitched by digital advertising companies that don't understand the FMCG giant's challenges. Struggling big four supermarkets 'failed' to spot societal changes, says Morrisons chairman Shona Ghosh The big four supermarkets are losing ground to Aldi and Lidl because of "hubris" and because they didn't spot broader societal changes, the chairman of Morrisons has admitted. Afraid your job will be outsourced to a computer? Creativity is the answer, says leading brain scientist Nicola Kemp Susan Greenfield, the research scientist and author, believes that creativity is the key to differentiating yourself in the age of the algorithm. AI chatbots could lead to conversational advertising Shona Ghosh The advent of artificial intelligence could lead to "conversational" advertising, with consumers able to talk to an ad while watching it. The seven rules of successful disruption Nicola Kemp Stand alone innovation units at established businesses don't work, according to David Rowan, editor of Wired, discussing the seven rules of successful disruption. Podcast: Can bots nanny the needless consumer? Shona Ghosh Brands need to evolve quickly to keep up with "needy" consumers, who are increasingly expecting immediate service akin to Amazon Prime, Now and Uber. How Tesco vs Unilever became a Brexit proxy war on Twitter Simon Gwynn For the social media commentariat, Brexit was either an undeniable cause of, or spineless excuse for Unilever's attempts to raise its prices, which have seen a series of the company's brands disappear from Tesco's website and some stores. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Promoted Tech discoveries of the year The Trade Desk What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out. Campaign Jobs Assistant to Director of Marketing £70000 - £74500 per annum + dep on exp Career Moves Group, London Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Search / PPC Marketing Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Digital Marketing Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Trading Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Football Business Manager Nike Competitive + Benefits Nike, London (Central), London (Greater) Marketing Manager - Email Competitive Debenhams, London Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager Competitive The Flash Pack, London (Central), London (Greater)

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