Friday, 21 October 2016

Samsung cracks down on satirical videos | Twitter to focus on live events

Campaign Breakfast Briefing

Campaign Breakfast Briefing
October 21, 2016

Latest

Samsung cracks down on satirical 'exploding phone' GTA videos
Samsung cracks down on satirical 'exploding phone' GTA videos

Simon Gwynn

Samsung appears to have taken action against YouTube users posting videos showcasing a mod in Grand Theft Auto V, in which bombs are replaced by exploding phones.

Twitter to focus on live events for 2017
Twitter to focus on live events for 2017

Sara Kimberley

Twitter is to focus on live streaming sports, entertainment and news and political events in 2017 through its new TV video app, as it continues to ramp up its video efforts.

YouTube to focus on Premium content for advertisers
YouTube to focus on Premium content for advertisers

Sara Kimberley

YouTube is to launch a new "slate of packages" for advertisers next year, giving them the opportunity to buy inventory around its premium content.

Nintendo unveils radical new console Switch
Nintendo unveils radical new console Switch

Simon Gwynn

Nintendo is aiming to bridge the gap between home gaming, handheld console and tablet with its new console Switch.

PHD and ITV storm Media Week Awards
PHD and ITV storm Media Week Awards

Omar Oakes

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

John Witherow bucks print decline at The Times
John Witherow bucks print decline at The Times

Gideon Spanier

The editor of the News UK title tells Gideon Spanier about agencies' bias against print, its biggest-ever ad campaign and its rivalry with the Telegraph.

P&G's Marc Pritchard prefers advertising over content
P&G's Marc Pritchard prefers advertising over content

Eleftheria Parpis

The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not quantity

Haig Club marketing director: Our partnership with Beckham is on a different level
Haig Club marketing director: Our partnership with Beckham is on a different level

Simon Gwynn

The marketing boss for Haig Club, the Diageo whisky brand that David Beckham fronts, is not concerned about the former England captain spreading himself too thinly.

Verizon's Diego Scotti asks, why can't we all just get along?
Verizon's Diego Scotti asks, why can't we all just get along?

Kathryn Luttner

Advertising isn't rocket science, collaboration is the key, says the CMO at ANA

How to build brands people love
Promoted
How to build brands people love

Eleanor Kahn

Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle...

September's Aerial Awards winner: Harvey Nichols 'Car'
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