Pizza Hut CEO planning to fix brand's digital flaws | Game's festive campaign builds on YouTube heritage | How to stage a creative comeback

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Campaign: Brands October 27, 2016

Brand news and analysis, powered by Marketing Latest Pizza Hut CEO planning to fix brand's digital flaws Simon Gwynn Pizza Hut's UK chief executive says he is "very aware" that the brand's digital profile is not good enough amid competition from new entrants such as Just Eat and Deliveroo. Game's festive campaign builds on YouTube heritage Omar Oakes Game has hired actor and YouTube star James Buckley to front this year's Christmas campaign as the video-game retailer returns to TV. How to stage a creative comeback Nicola Kemp The lack of women at the top of many agencies serves to highlight the industry's traditional inflexibility but a new breed of business leaders is proving that motherhood is not a creative full stop, Nicola Kemp writes. Industry divided as government probes TV gambling ads Simon Gwynn The government's proposal to investigate the impact of TV gambling ads is poised to sharply divide the ad industry after several agencies spoke out about the ethics of a "grubby category". Brands must consider different perspectives Maisie McCabe Whatever you think of CHI & Partners' new ad for TalkTalk, it's clear that taking disparate viewpoints into account can only be a good thing for the industry. Zoe Howorth takes marketing role at revived Hofmeister Simon Gwynn Former Coca-Cola Great Britain marketing director Zoe Howorth has joined the Hofmeister Brewing Company, the business formed to relaunch the eponymous lager brand, as marketing director. Brands go stir crazy as Great British Bake Off pulls in 14m viewers Omar Oakes Brands did their best to make the most of The Great British Bake Off's popularity as the BBC cooking contest became the most watched show of the year last night. Mencap calls for industry's help in work placements Omar Oakes Mencap and The Corner are urging the creative industries to offer people with learning disabilities work placements as part of a campaign backed by ad agencies and production companies. BT revenue rises 35% but writes down £145m for Italy errors Gurjit Degun BT has reported revenue of £6bn, a 35% year on year increase, for the three months to 30 September. Brexit could boost challenger banks, Atom marketer says Simon Gwynn Brexit could create an opportunity for disruptive financial brands, the chief marketing officer of digital challenger bank Atom has said. The future of TV: will the Cloud reign? Mario Yiannacou In the second of a two-part series ahead of the IPA's Effectiveness Week, ISBA's media and advertising manager eyes a world of cloud-based broadcasting. Peroni and Ocado trial IoT purchases Nicola Kemp Peroni Nastro Azzurro has partnered online supermarket Ocado to run a beta launch of its first smart device. John Lewis awards £100k to retail tech startups Simon Gwynn Three businesses that took part in John Lewis's accelerator programme, JLAB, have been awarded a total of £200,000 by the retailer and its innovation partner, tech investment fund L Marks. Samsung operating profit drops 30% after Note 7 problems Gurjit Degun Samsung's operating profit dropped 30% in the three months to 30 September following problems with the Note 7 smartphone. Watch: behind Sonos' 'listening amnesty' Helen Hoddinott Sonos, the sound system brand, invited members of the public to surrender their old speakers in exchange for a Sonos Play:1, as part of its "You're Better Than This" campaign. Hooch owner hits back at ASA ruling Simon Gwynn Global Brands, which owns Hooch, has vigorously defended itself after the ad watchdog banned an ad for the alcopop featuring Vine star Joe Charman. Promoted Ads to give a truck about Getmemedia Truck advertising allows brands to advertise in a media free environment... Promoted FutureVision: The next wave of reality Staff Campaign Jobs Head of Planning Competitive KHWS, London (Central), London (Greater) Digital Media Recruitment Consultant negotiable depending on experience + uncapped bonus Silverdrum, Central London Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Marketing Manager Salary Band D: £28,780-£38,939, inclusive of London weighting. Newcastle University London, Newcastle University London, Middlesex Street, London. Marketing Manager Competitive The Flash Pack, London (Central), London (Greater) Senior Marketing Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Insight Executive £36,592 - £42,995 Home Office, London Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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