Why agencies are looking for 'T-shaped personalities'; Almost half of British Snapchatters are parents, says UK chief Valoti

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Campaign: Media October 14, 2016

Media news and analysis, powered by Media Week Latest Why agencies are looking for 'T-shaped personalities' Omar Oakes The rapid evolution of the media landscape means agencies are looking for people with "T-shaped personalities", bosses told the industry. Almost half of British Snapchatters are parents, says UK chief Valoti Shona Ghosh Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% are parents. Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr Shona Ghosh Ad-blocking is used to "beat" digital advertising, according to Twitter's UK managing director Dara Nasr. FA and Louis Vuitton first to broadcast TV-style shows on Periscope Shona Ghosh Twitter has made it easier for professional news organisations and brands to stream high-quality Periscope broadcasts through external cameras. Yahoo's "smart" billboard takes outdoor data-collection to the next level Ilyse Liffreing Reveal of patent blueprint comes at awkward time for company caught in privacy controversies Wins this week: Diesel, TfL, Meantime Staff Jeans, bingo and beer feature in this weeks round-up of creative, digital and media accounts on the move. Pitch update: Godiva, British Red Cross, Great Western Railway, Save the Children Godiva, the chocolate brand owned by Pladis, is holding a creative review. It held pitches last week with CHI & Partners, Havas, Mother London and MullenLowe London. Things we like: Washington Post scoops Donald Trump and TfL launches Hello London with Exterion Donald Trump is held to account by Washington Post journalists, and Exterion Media and Transport for London launch Hello London. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Campaign Jobs Paid Social Specialist £32k Dot-Gap, London (Central) Business Development Manager upto £36K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater) Digital Agency Sales Rep- Autosport Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Campaign Executive - Haymarket Media Group - Data Operations Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge

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