BT prepares brand refresh by retiring 'connected world' logo, Google evolves from search to smartphones in five seconds & Discovery agrees estimated £800m long-term ad sales deal with Sky

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Campaign Breakfast Briefing October 05, 2016

Latest Tesco boss Lewis: farm brands key to winning over consumers Simon Gwynn Tesco's controversial farm brands have proved instrumental to the retailer's resurgence, chief executive Dave Lewis has said, as it announced its strongest half-year results for five years. Google spotlights AI at Pixel smartphone launch Shona Ghosh Google has unveiled a slew of new hardware including two new own-brand smartphones, the smart speaker Google Home and the DayDream VR headset - but its artificially intelligent assistant took the spotlight. Google mocks fanboys in Silicon Valley spot Shona Ghosh Google poked fun at itself and the wider tech industry by opening yesterday's launch event with a comical spot from the show "Silicon Valley". Sainsbury's Bank ad banned by ASA for 'trivialising' credit cards Simon Gwynn Sainsbury's has been rapped by the Advertising Standards Authority after a viewer complained about an ad in which a real couple talk about using a credit card to help pay for the renovation of their house. Tech players entrench power in Interbrand ranking of world's most valuable brands Simon Gwynn Apple and Google have once again topped Interbrand's list of the 100 most powerful brands - while Facebook and Amazon have seen their value grow faster than any other brand. Yahoo Europe boss Nick Hugh becomes Telegraph's chief operating officer Shona Ghosh Yahoo's vice president for EMEA, Nick Hugh, has left to become chief operating officer for Telegraph Media Group. WhatsApp's drawing tools signal fundamental shift in messaging Shona Ghosh WhatsApp has caught up with visually driven apps such as Instagram and Snapchat and added creative tools to its basic messaging. Promoted Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Communications Director | Planning £: Competitive + excellent benefits Nu Creative Talent, London (Central), London (Greater) Senior Account Manager | Insight £40-50k + bonus + excellent benefits Nu Creative Talent, London (Central), London (Greater) Digital Account Director £45000 - £50000 per annum + significant benefits The Great & The Good, London Digital and Social Media Exec £30,000 per annum Ball & Hoolahan, London Client Services Director £85-120k plus benefits - negotiable The Jefferson Group, London (Central), London (Greater) ACCOUNT MANAGER– Soft drinks and Booze c. £30k Judi Patton, London (South), London (Greater) UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Content and Editorial Manager Competitive Debenhams, London

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