Absolut Vodka strives for creative boost with BBH + latest from Mars, Apple & TalkTalk

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Campaign: Brands October 06, 2016

Brand news and analysis, powered by Marketing Latest Marketers could force agencies to improve diversity Shona Ghosh UK agencies could be forced to put their money where their mouth is when it comes to ethnic and gender diversity, as the industry shifts towards transparency. Absolut Vodka strives for creative boost with BBH Simon Gwynn Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. BBDO partners with Mars to launch video crowdsourcing platform Maisie McCabe BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Apple launches App Store ads Omar Oakes Apple has begun displaying ads in the App Store for its iPhone and iPad mobile devices. TalkTalk fined £400k in customer data theft probe Omar Oakes TalkTalk has been fined £400,000 for below-par online security after more than 150,000 customers' personal data was stolen. Scrutiny of the big tech beasts is long overdue Maisie McCabe Facebook's campaign data controversy makes the failure to hold the digital powerhouses to the same standards as other media all the more inexplicable. Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Brand Development Manager 6 month FTC £40-50,000 per annum pro rata + comprehensive benefits package EMO Unlimited, Epsom, Surrey Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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