Vodafone fined £4.6m by Ofcom for failing customers | Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success | Hooch lands in hot water over Facebook ad

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Campaign: Brands October 26, 2016

Brand news and analysis, powered by Marketing Latest Vodafone fined £4.6m by Ofcom for failing customers Gurjit Degun Vodafone has been hit with a £4.6m fine from Ofcom for mis-selling and not handling complaints properly. Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success Bridget Angear, joint chief strategy officer at Abbott Mead Vickers BBDO, explains how fame has been a key driver in making Snickers' six-year global campaign so effective. Hooch lands in hot water over Facebook ad Simon Gwynn Alcopop brand Hooch has been rapped by the Advertising Standards Authority over a video appearing on the Facebook page of Vine star Joe Charman. Apple iPhone sales decline 5.5% year on year Gurjit Degun Apple's iPhone sales declined 5.5% year on year in the three months to 24 September, according to the company's fourth quarter results. VR's novelty is waning. It's time this young medium grew up Richard Nockles The novelty of VR is wearing off among consumers and brands, writes the creative director at Sky VR Studios. Bose uses clever cinematography to show London as you have never seen it before Unruly Social video expert Unruly reviews the latest viral by Bose. John Lewis appoints Paula Nickolds as first female MD Simon Gwynn John Lewis has promoted commercial director Paula Nickolds to succeed Andy Street as managing director. Put your goggles on for a clearer, simpler view of marketing Richard Shotton Complex marketing approaches are all the rage: Big Data, machine learning and AI. But marketers should consider more closely the case of swimming goggles. Movers and shakers: John Lewis, Grey, William Hill, AMV, Bauer, Hearst and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn the7stars' Jenny Biggam chose Discovery Networks' Martin Heaton Cooper, as her boundary pusher. Martin tells her about his 90s nostalgia, how pride keeps his team motivated, and Discovery's hottest new deal... Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Simplicity shines in September's winner... Campaign Jobs Head of Planning Competitive KHWS, London (Central), London (Greater) Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Marketing Manager Competitive The Flash Pack, London (Central), London (Greater) Senior Marketing Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Insight Executive £36,592 - £42,995 Home Office, London Marketing Manager £36,592 - £42,995 Home Office, London Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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