Sainsbury's boss Coupe predicts supermarkets will pre-empt customers' thoughts | Buzzfeed set to use branded content on TV for first time | Cow & Gate creates first song proven to make babies happy

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Campaign: Brands October 18, 2016

Brand news and analysis, powered by Marketing Latest Sainsbury's boss Coupe predicts supermarkets will pre-empt customers' thoughts Simon Gwynn The notion of convenience is changing so rapidly that it will soon mean getting consumers the products they need without them needing to do anything at all, Sainsbury's chief executive Mike Coupe said today. Buzzfeed set to use branded content on TV for first time Sara Kimberley Buzzfeed is set to use its branded content on TV for the first time as it doubles the size and investment of its European headquarters in London and will look for its first vice president of marketing in the UK. You can't control luck but be ready when it comes calling Helen Edwards We need to embrace the role sheer chance plays in our success. Cow & Gate creates first song proven to make babies happy Simon Gwynn BETC London has worked with musician Imogen Heap to create a song for Cow & Gate Baby Club billed as the first composition scientifically tested to make babies happy. Marketers struggling to cope with pace of digital transformation Daniel Farey-Jones More marketers say they are struggling to cope with the accelerated pace of digital transformation than a year ago, according to Adobe's annual Digital Roadblock study. Facebook introduces Marketing 3.0 model Sara Kimberley This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years. HP's chief marketing officer Antonio Lucio makes diversity 'bet' Shona Ghosh HP's chief marketing officer Antonio Lucio admits that he's taking a "bet" that more diverse teams will lead to better output. Addison Lee appoints new chief customer officer Simon Gwynn Minicab company Addison Lee has appointed former Microsoft and Amazon marketer Tamsin Todd as its new chief customer officer. News UK chief customer officer's leadership lessons Chris Duncan Chris Duncan on leadership, luck and his approach to marketing. Advertising in the post-truth world Chris Clarke When facts are no longer sacred, we must find truth in the numbers Burberry revenues boosted by weaker pound Daniel Farey-Jones British clothing and accessories company Burberry has unveiled a 5% rise in revenues for the six months to 30 September, thanks to the falling pound. Apple drops plans to build its own self-driving car Daniel Farey-Jones Apple has reportedly torn up its plans to build a self-driving car. Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse' Helen Hoddinott The men's magazine teamed up with Dior to put on a four-day "luxury living experience". Heinz European boss: don't sacrifice creative in-store marketing for efficiency Simon Gwynn The rush to make supermarkets more streamlined is risking the ability to market product innovations to shoppers, according to Matt Hill, President for Europe at Kraft Heinz. Promoted The story of a winning partnership: video Thinkbox Manning Gottlieb OMD and Age UK were awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards. Their collaboration included partnering with John Lewis' "Man on the moon" Christmas campaign. So how did they think of it, and why did Gogglebox help build its momentum? Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him... Campaign Jobs Marketing Manager £36,592 - £42,995 Home Office, London Digital Planner Buyer £30k Dot-Gap, London (Central) Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Insight Executive £36,592 - £42,995 Home Office, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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