Most loved brands | Can Trump's ad blitz close the gap?

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Campaign 18:05 October 25, 2016

The five things you need to know today Most read UK adspend forecast for 2016 upgraded as Brexit to impact next year Omar Oakes UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of the year, despite concerns from business over Brexit. Tech Netflix, Apple and Google top list of UK's most loved brands Simon Gwynn A study of the most loved brands in the UK, US and Brazil has found that digital media, mobile and online shopping brands dominate our affections. Advertising Can Trump's ad blitz close the gap with two weeks to go? Benedict Pringle With two weeks left until the US presidential election, Donald Trump has unleashed a last-minute advertising blitz. Will it be enough to win? Marketing O2 extends England Rugby sponsorship for five years Omar Oakes O2 has signed a five-year extension to its sponsorship of England's rugby team, making it one of world sport's longest-standing brand partnerships. Media Primesight wins BT outdoor ad contract with free wi-fi in phone boxes Gideon Spanier Primesight has won the outdoor contract for BT's phone boxes from JCDecaux in a deal that will mean consumers get free wi-fi and calls from upgraded phone kiosks. Also in the news Etihad splits with M&C Saatchi Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review. Heathrow third runway approved A committee of ministers has selected Heathrow expansion as its preferred option for airport expansion in the South East, the government has confirmed. JWT on alert as Philadelphia calls creative review Philadelphia, the cream-cheese brand, is on the hunt for a new creative agency. Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him... Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Simplicity shines in September's winner... Campaign Jobs Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Business Director £75000 - £85000 per annum The Great & The Good, London Strategic Planner £40000 per annum + strong benefits and excellent career progression opps The Great & The Good, West End, London HEAD OF SALES/REVENUE - SPORTS SOCIAL/DIGITAL PLATFORM £65000 - £75000 per annum + commission and benefits Ultimate Asset, London Agency Lead- Major Publisher- GroupM £60000 - £80000 per annum + commission and benefits Ultimate Asset, London Senior Account Manager £25,000 - £35,000 dependant on Experience Socket Creative, Devon Head of Planning Competitive KHWS, London (Central), London (Greater) Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Event Operations Manager - Large Scale & Medical Events £29-32k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager Competitive The Flash Pack, London (Central), London (Greater)

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