Friday, 7 October 2016

Twitter left high and dry by potential buyers Google and Disney; Snapchat reportedly prepares for $25bn IPO

Campaign 18:05

Campaign 18:05
October 07, 2016
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Twitter left high and dry by potential buyers Google and Disney
Twitter left high and dry by potential buyers Google and Disney

Simon Gwynn

Twitter has been jilted by most of its potential suitors, with Google, Disney and Apple no longer interested in buying the social media company.

Tech
Snapchat reportedly prepares for $25bn IPO
Snapchat reportedly prepares for $25bn IPO

Shona Ghosh

Snapchat's parent company, Snap, is reportedly preparing for an initial public offering that would value the company at $25bn (£20.3m) or higher.

Advertising
Cadbury to debut new Milk Tray Man in epic launch ad
Cadbury to debut new Milk Tray Man in epic launch ad

Omar Oakes

The new Cadbury Milk Tray man appears in his first ad for the chocolate brand tomorrow in an epic film to launch a £3m campaign.

Marketing
Kate Spade's marketing director: 'Having a life outside is essential'
Kate Spade's marketing director: 'Having a life outside is essential'

Sushma Sagar

Kate Spade's marketing and PR chief shares her lessons from the career ladder.

Media
Exterion to launch ultra-HD screens and new escalator ad formats across TfL stations
Exterion to launch ultra-HD screens and new escalator ad formats across TfL stations

Omar Oakes

Exterion Media and Transport for London have unveiled Hello London, a one-stop shop for London Underground advertisers, as well as new ad formats.

 

Also in the news
Brewdog founders have cunning name change to foil legal claim of Presley's estate

Brewdog bosses James Watt and Mark Dickie have changed their first names to Elvis by Deed Poll in a bid to demonstrate that the name is not exclusive to the king of rock'n'roll.

Piccadilly Circus lights could become one giant screen

London's six iconic advertising hoardings at Piccadilly Circus could soon become one giant screen.

Frank Budgen's creative legacy burns bright

Budgen shot era-defining ads including "Double life" for PlayStation and "Play-Doh" for Sony, writes Brothers and Sisters' executive creative director.

The Digital Cinema Media Awards 2016
Promoted
The Digital Cinema Media Awards 2016

DCM

DCM and Campaign celebrate the best of the year's innovative advertising in cinema

Ideas with Momentum
Promoted
Ideas with Momentum

Fold7

Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom...

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