Guardian launches programmatic platform, Facebook enters online marketplace sector

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Campaign: Media October 04, 2016

Media news and analysis, powered by Media Week Latest Guardian launches programmatic audience targeting platform with iProspect and Eurostar Omar Oakes The Guardian's publisher has launched a programmatic audience targeting platform that it says will deliver smarter and more effective campaigns. Facebook enters online marketplace sector Omar Oakes Facebook has thrown down the gauntlet to the likes of eBay and Gumtree after launching Marketplace, a new service where users can buy and sell items online. Discovery to renew £150m-a-year ad sales deal with Sky Gideon Spanier Discovery is poised to renew its estimated £150 million-a-year advertising sales deal with Sky Media after a lengthy negotiation lasting at least four months. David Beckham fronts Sky's first VR app Shona Ghosh Sky is betting on a virtual reality future, rolling out a new VR app and accompanying promotional campaign starring David Beckham. Can an algorithm match what a human editor does? Gurjit Degun Facebook's move to use algorithms has backfired but that has not stopped other sites. Mimi Turner departs as Lad Bible marketing director Gideon Spanier Mimi Turner, the marketing director who helped to transform the fortunes of The Lad Bible, has stepped down. Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Campaign Jobs Strategic Sales Partner - Major Media Owner- salary up to £60k £50000 - £60000 per annum + bonus & benefits Ultimate Asset, London Digital Business Manager – The Biggest Name in Media! £60-75k SAVVY Media Ltd, London (Central), London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Group Marketing Manger - Medical and Large Scale Events Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Senior Sales Executive - Autosport International Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Key Account Manager - Third Sector Recruitment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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