Why the Tesco v Unilever feud was good for British business | Retailers prepare to unleash Christmas ad campaigns | Carling reviews ad account

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Campaign: Brands October 20, 2016

Brand news and analysis, powered by Marketing Latest Why the Tesco v Unilever feud was good for British business Helen Edwards The dispute between Tesco and Unilever disproves the perception of British business as 'too lazy and too fat' and highlights its risk and complexity. Retailers prepare to unleash Christmas ad campaigns Maisie McCabe Major British retailers are putting the finishing touches to their Christmas advertising campaigns. Carling reviews ad account Simon Gwynn Molson Coors is reviewing the creative account for Carling, one of the UK's best-selling lagers. Alfa Romeo set for SUV push Omar Oakes Alfa Romeo is looking for an agency to create a global campaign for a new SUV. Unilever employs Facebook chatbot to teach kids to brush teeth Daniel Farey-Jones R/GA London has developed a new way for Unilever's oral care brand Signal Pepsodent to tell a story that reaches parents and children around the world. Canon selects VCCP amid shift in marketing strategy Simon Gwynn Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based marketing in favour of focusing on people's wider relationships with images. Digital influencers poised to become 'more powerful' Nicola Kemp The digital influencer bubble is not going to burst and influencers will become a "stronger and more powerful voice in marketing", according to a leading beauty marketer. Huawei seeks shop for phone launch Omar Oakes Huawei, the Chinese tech giant, is on the lookout for a creative agency ahead of an upcoming global launch of a new smartphone. Parenting app Mush seals deal with Aveeno Baby Nicola Kemp Mush, the parenting app, has secured its first commercial partnership with Johnson & Johnson's Aveeno Baby. Promoted Quantcast's Ben Murphy: 'The audience isn't just your colleague sitting next to you' Quantcast's newly-appointed UK MD talks about getting creative right, tackling attribution, finding the right audience and why this year's Supernova conference is the best yet Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Campaign Jobs Marketing Manager £36,592 - £42,995 Home Office, London Digital Planner Buyer £30k Dot-Gap, London (Central) Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Insight Executive £36,592 - £42,995 Home Office, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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