Absolut Vodka strives for creative boost with BBH; BBDO partners with Mars to launch video crowdsourcing platform

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Campaign: Agencies October 08, 2016

MOST READ Absolut Vodka strives for creative boost with BBH Simon Gwynn Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. BBDO partners with Mars to launch video crowdsourcing platform Maisie McCabe BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. CHI & Partners hands ECD roles to Tudor and Elliott Maisie McCabe CHI & Partners has brought in Lucky Generals' Yan Elliott to join Micky Tudor as joint executive creative directors after the exit of Jonathan Burley. Creativebrief joins Oystercatchers' diversity pledge Shona Ghosh & Omar Oakes British agencies are losing out on global advertising briefs because there are too many white men sitting round the table, according to the industry's leading intermediaries. Marketers could force agencies to improve diversity Shona Ghosh UK agencies could be forced to put their money where their mouth is when it comes to ethnic and gender diversity, as the industry shifts towards transparency. British Gas appoints MediaCom for £55m UK media Gurjit Degun British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat. TalkTalk strives to put ordinary consumers first in campaign set in real family home Simon Gwynn TalkTalk is launching a reality TV-inspired new brand campaign billed as offering "a candid glimpse into how modern families live their lives today." Movers and shakers: The Lad Bible, iProspect, Ovo, MediaCom, Engine, Maxus and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. DWP calls media planning review Gurjit Degun The Department for Work and Pensions is reviewing its media planning requirements. Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCallum, the chief executive of M2M, is stepping down. Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Promoted Thomson scoops £150k Great Minds prize Immediate Media To mark the launch of its Imagine studio, Immediate Media invited agencies to vie for the title of Great Minds 2016 Campaign Jobs 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Head of Digital - Independent CRM Agency - London £90000.00 - £100000.00 per annum + benefits DNA Recruit, London Brand & Content Strategist - Integrated Comms Agency £55000 - £60000 per annum + Great Company Benefits Ultimate Asset, London Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Strategic SENIOR ACCOUNT MANAGER/ ACCOUNT DIRECTOR - Creative agency dependent on experience Judi Patton, London (East), London (Greater) Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Design Manager Competitive Lord's Cricket Ground, London Digital Director Competitive depending on experience RLA Group Ltd, Bournemouth, Dorset Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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