Piers Morgan wants to 'Make America Great Again' in Paddy Power ad + more from Unilever, NatWest & Snap(chat)

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Campaign: Brands October 01, 2016

Brand news and analysis, powered by Marketing Most read Piers Morgan wants to 'Make America Great Again' in Paddy Power ad Shona Ghosh Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US. Unilever plots in-house branded content division Simon Gwynn Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content. Snapchat rebrands to Snap Inc Omar Oakes Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company". NatWest aims for 'bold steps' to win trust in brand campaign Omar Oakes NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign. Domino's hires ex-BHS chief marketing officer Tony Holdway Simon Gwynn Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director Simon Wallis, who has been promoted to chief operating officer. Channel 4 creates fake product recall and Facebook bot to promote Humans Shona Ghosh Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product recall for faulty robots or "synths". One in four people 'actively ignoring' brands on social media Omar Oakes More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar. Freeview changes direction with £15m ad campaign Simon Gwynn Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired over the course of the next 12 months. Pornhub offers money to help women get into science and tech careers Simon Gwynn Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to pursue a career in science, technology, engineering and maths. Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more Staff Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry. Promoted Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... Promoted Thinkboxes winner July/August 2016: Channel 4 Thinkbox Winner for July/August 2016 Campaign Jobs UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Customer Comms Implementation Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater)

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