Monday 24 October 2016

5 trends from the future | Should brands push agencies to meet diversity targets?

Campaign: Brands

Campaign: Brands
October 24, 2016
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Five trends from the future
Five trends from the future

Nicola Kemp

Nicola Kemp mingles with the trendspotters at The Future Laboratory's inaugural Global Futures Forum

Should brands push agencies to meet diversity targets for staff?
Should brands push agencies to meet diversity targets for staff?

Matthew Chapman

Clients could force well-intentioned agencies to make good on their word, Matthew Chapman writes.

Apple revealed hubris when it dropped the headphone jack
Apple revealed hubris when it dropped the headphone jack

Scott Ross

When the iPhone's headphones socket went missing, so did Apple's commitment to putting customer solutions above everything else, writes Scott Ross, chief technology officer, international, DigitasLBi.

Pierce Brosnan's Pan Bahar row: Whose fault is it?
Pierce Brosnan's Pan Bahar row: Whose fault is it?

Byravee Iyer

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

First Facebook Live campaign aims to inspire experimentation
First Facebook Live campaign aims to inspire experimentation

Ilyse Liffreing

Streaming video, TV spots and outdoor ads running in the US and UK will focus on tips for curious users

Review recap: Carling, Virgin Trains, Alfa Romeo
Review recap: Carling, Virgin Trains, Alfa Romeo

Staff

Planes, trains and automobiles feature in the latest advertising and media reviews this week, as well as one of the UK's best-selling lagers.

September's Aerial Awards winner: Harvey Nichols 'Car'
Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

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