Advertising in the post-truth world; Twitter creates bespoke interactive campaign for British Heart Foundation

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Campaign: Agencies October 18, 2016

Latest Advertising in the post-truth world Chris Clarke When facts are no longer sacred, we must find truth in the numbers Twitter creates bespoke interactive campaign for British Heart Foundation Daniel Farey Jones Twitter users are being invited to 'like this tweet to see what happens next' in a special campaign for the British Heart Foundation that shows their chances of surviving cardiac arrest. On the Campaign couch: Should I try to regain a journalist's trust? Bullmore's back to answer your career dilemmas. Pictures: Ad industry celebrates Campaign archive launch John Tylee Industry figures representing some four decades of British advertising swapped stories and wallowed in nostalgia at a party to launch a major fund-raising initiative by the History of Advertising Trust. Cow & Gate creates first song proven to make babies happy Simon Gwynn BETC London has worked with musician Imogen Heap to create a song for Cow & Gate Baby Club billed as the first composition scientifically tested to make babies happy. Wieden & Kennedy expands leadership team Daniel Farey-Jones Three Wieden & Kennedy London executives are joining the agency's global leadership team as it expands from nine to 24 people. Promoted Quantcast's Ben Murphy: 'The audience isn't just your colleague sitting next to you' Quantcast's newly-appointed UK MD talks about getting creative right, tackling attribution, finding the right audience and why this year's Supernova conference is the best yet Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him... Campaign Jobs Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Business Development Director (creative Agencies & direct-to-client) – Commercials Competitive ITN, London Head of Creative Competitive ITN, London Video Editor Competitive McCann Central, Solihull, West Midlands Senior Artworker Competitive McCann Central, Milton Keynes, Buckinghamshire Head of Copy £55 - £65k Momentum ABM, London (Central), London (Greater) Design Manager Competitive Lord's Cricket Ground, London

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