How to stage a creative comeback | PepsiCo launches digital review | A&E/DDB poaches creative duo

View in web browser | Add to safe senders list

Campaign: Agencies October 27, 2016

Latest How to stage a creative comeback Nicola Kemp The lack of women at the top of many agencies serves to highlight the industry's traditional inflexibility but a new breed of business leaders is proving that motherhood is not a creative full stop, Nicola Kemp writes. PepsiCo kicks off review of European digital business Gurjit Degun PepsiCo, which owns the Pepsi, Tropicana and Walkers brands, is reviewing its digital roster of agencies across Europe. Creative Equals unveils 'returnship' programme for creative women Nicola Kemp Gender-diversity organisation Creative Equals has launched the industry's first "returnship" scheme to entice female creatives back to work. AMV's Nelson and Sutherland move to Adam & Eve/DDB Maisie McCabe Adam & Eve/DDB is understood to have poached Abbott Mead Vickers BBDO's Antony Nelson and Mike Sutherland, who created the award-winning "Spare the act" campaign for Currys PC World, as deputy executive creative directors. Game's festive campaign builds on YouTube heritage Omar Oakes Game has hired actor and YouTube star James Buckley to front this year's Christmas campaign as the video-game retailer returns to TV. Industry divided as government probes TV gambling ads Simon Gwynn The government's proposal to investigate the impact of TV gambling ads is poised to sharply divide the ad industry after several agencies spoke out about the ethics of a "grubby category". Mencap calls for industry's help in work placements Omar Oakes Mencap is urging the creative industries to offer people with learning disabilities work placements as part of a campaign backed by ad agencies and production companies. RNIB seeks creative agency Kate Magee The RNIB is on the hunt for a creative agency. Adland's woeful treatment of mothers hurts everyone Gemma Charles Campaign decided to find out what's really going on when we're told a mother has decided not to return to work after maternity leave. A view from Dave Trott: A how needs a what Dave Trott Poet Lord Byron was the original wild and crazy creative. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest The Work NHS Blood and Transplant "Represent" by MullenLowe London Lady Leshurr sings about the achievements of black and Asian people in a new ad for NHS Blood and Transplant by MullenLowe London. The Royal British Legion "Rethink remembrance" by Rainey Kelly Campbell Roalfe/Y&R The Royal British Legion has put a twist on its annual Poppy Appeal campaign. Maisons Du Monde "Keytar Hero" by George & Dragon A young girl comes upon a keytar in her playbox and realises it has magical powers which transform dull furniture into new colourful pieces from European furniture retailer Masions du Monde. Financial Times "Facts. Truths." The Financial Times is promoting its US election coverage as Americans prepare to head to the polls on 8 November. Also in the news Apollo tyres on hunt for creative agency Omar Oakes Apollo, the tyre manufacturer, is looking for a creative agency to handle its Vredestein brand. Hooch owner hits back at ASA ruling Simon Gwynn Global Brands, which owns Hooch, has vigorously defended itself after the ad watchdog banned an ad for the alcopop featuring Vine star Joe Charman. Vimto reviews ad account Omar Oakes Vimto, the Nichols-owned soft-drinks brand, is reviewing its creative account. TBWA launches cultural editorial arm Backslash Nicola Kemp TBWA Worldwide is introducing an editorial capability called Backslash to help weave cultural and trends insight into the lives of its employees to inform their creative output. No more guesswork: it's time to bring customers to the very heart of marketing agencies Martin Nieri The chief executive of Partners Andrews Aldridge explains why getting closer to customers is the key to marketing success. Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Simplicity shines in September's winner... Campaign Jobs Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Creative Director - full service agency £70-75k plus benefits The Jefferson Group, London (Central), London (Greater) Client Sales Strategy Manager - Telecoms & Technology £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Head of Digital - Creative Agency £70-80k plus benefits The Jefferson Group, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Business Development Director (creative Agencies & direct-to-client) – Commercials Competitive ITN, London Head of Creative Competitive ITN, London Video Editor Competitive McCann Central, Solihull, West Midlands Senior Artworker Competitive McCann Central, Milton Keynes, Buckinghamshire Head of Copy £55 - £65k Momentum ABM, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000