How Monty won Christmas for John Lewis + latest from Amazon, Samsung, KFC & Brexit

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Campaign: Brands October 12, 2016

Brand news and analysis, powered by Marketing Latest How Monty won Christmas for John Lewis John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness. Marketers report increased adspend despite falling confidence amid Brexit Omar Oakes Marketers have "held their nerve" in the face of an uncertain business climate following the UK's Brexit vote, according to the latest Bellwether Report by the IPA. How Amazon built a billion dollar advertising business Shona Ghosh Amazon is quietly building out its advertising business, promoting not only products sold on its own site, but also "offline" brands such as Mercedes-Benz. 5 things Samsung must do to salvage its reputation Killing off the hazardous flagship is just the beginning of what has become the brand's biggest crisis to date, say industry experts. KFC drops the f-bomb in provocative new campaign Simon Gwynn Bartle Bogle Hegarty has created a new outdoor ad for KFC that toys with with the convention of starring-out the letters in the middle of a swear word. Sainsbury's plans Argos outlets in every store Shona Ghosh Sainsbury's chief executive Mike Coupe envisages a future where every branch has an Argos concession, except for smaller convenience stores. The client/agency divide: mutual respect is the key to symbiosis Hugh Fletcher Both agencies and their clients need to respect each other's expertise to work together successfully, writes the former Audi UK head of digital. NFL's London vacation offers sponsorship opportunity for New York Bakery Co Simon Gwynn Bagel brand New York Bakery Co has signed a deal to sponsor the NFL's international series in the UK. Mobile display adspend overtakes desktop for first time Omar Oakes The dominance of smartphone usage in the UK has resulted in mobile display adspend surpassing PC/desktop for the first time, according to latest IAB UK figures. YouTube buys paid product service FameBit Shona Ghosh Google has bought FameBit, a start-up which makes it easier for brands to put their products into videos made by influencers. Malibu makes bar queues a thing of the past with new smart cup Simon Gwynn Malibu is taking its adoption of internet-enabled devices a step further with the launch of a smart cup that allows customers to order another drink by twisting it. Movers and shakers: We Are Social, Cheil UK, BETC London, CHI & Partners and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Thomson scoops £150k Great Minds prize Immediate Media To mark the launch of its Imagine studio, Immediate Media invited agencies to vie for the title of Great Minds 2016 Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Campaign Jobs Assistant to Director of Marketing £70000 - £74500 per annum + dep on exp Career Moves Group, London Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Search / PPC Marketing Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Digital Marketing Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Trading Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Football Business Manager Nike Competitive + Benefits Nike, London (Central), London (Greater) Marketing Manager - Email Competitive Debenhams, London Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager £25k-£30k DOE The Flash Pack, London (Central), London (Greater)

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