Aviva brand must escape 'car insurance ghetto', says Jan Gooding + latest from EasyJet, Marmitegate & Whiskas

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Campaign: Brands October 14, 2016

Brand news and analysis, powered by Marketing Latest Aviva brand must escape 'car insurance ghetto', says Jan Gooding Shona Ghosh Aviva has moved on from its car insurance ads starring Paul Whitehouse, because a big central character has become "commonplace". EasyJet promotes Peter Duffy to chief commercial officer Shona Ghosh EasyJet has promoted its current group commercial director, Peter Duffy, to chief commercial officer. Marketers plan to up spend on measurement for content but serious doubts remain Simon Gwynn Marketers see measurements as critical to their content strategies but many do not believe it is possible to accurately measure ROI, new research has found. Marmitegate will mark the moment that Brexit got real Phil Teer Tesco and Unilever might have resolved their differences for now, but consumers will feel the pain of paying more for their favourite brands before long, writes Brothers & Sisters' chief strategy officer. Whiskas campaign zones in on the curiosity of cats Simon Gwynn Whiskas has launched a new brand platform that aims to celebrate the famous curiosity of cats. ClearScore's head of marketing: TV is still king for reach and awareness Anna Kilmurray shares her lessons from the ladder. Almost half of adult British Snapchatters are parents, says UK chief Valoti Shona Ghosh Snapchat has revealed that more than three-quarters of its ten million daily active British users are older than 18, while 43% of adult users are parents. Unilever and Tesco resolve pricing spat Shona Ghosh Unilever and Tesco have come to an agreement over product pricing, with brands such as Marmite returning to the retailer's shelves. Adam & Eve/DDB's chief on why walking is his secret work weapon James Murphy James Murphy explains how his walk to work became an important part of his daily routine. FA and Louis Vuitton first to broadcast TV-style shows on Periscope Shona Ghosh Twitter has made it easier for professional news organisations and brands to stream high-quality Periscope broadcasts through external cameras. Dove's real beauty beat gets men's hearts thumping Be On Social video experts at Be On review "The real beauty beats", the latest video from Dove to go viral. EasyJet brings Holland to life with immersive theatre Shona Ghosh EasyJet has installed a mysterious orange aeroplane door in Shoreditch, with passers-by invited in to experience Holland. Watch: Bing UK's Ravleen Beeston on brands and artificial intelligence Shona Ghosh Bing's search data powers several famous AI assistants as well as than Microsoft's Cortana - it's the default search engine for Siri and Amazon's Alexa. Watch: Samsung vs Apple: battle of the faulty phones Georgina Brazier This week saw Samsung recall its Galaxy Note 7 after reports of the battery overheating and catching fire. Wins this week: Diesel, TfL, Meantime Staff Jeans, bingo and beer feature in this weeks round-up of creative, digital and media accounts on the move. Promoted The story of a winning partnership: video Thinkbox Manning Gottlieb OMD and Age UK were awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards. Their collaboration included partnering with John Lewis' "Man on the moon" Christmas campaign. So how did they think of it, and why did Gogglebox help build its momentum? Promoted Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom... Campaign Jobs Assistant to Director of Marketing £70000 - £74500 per annum + dep on exp Career Moves Group, London Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Search / PPC Marketing Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Digital Marketing Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Trading Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Football Business Manager Nike Competitive + Benefits Nike, London (Central), London (Greater) Marketing Manager - Email Competitive Debenhams, London Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager Competitive The Flash Pack, London (Central), London (Greater)

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