Monday, 31 October 2016

Marie Curie campaign turns Piccadilly Circus yellow | Watch: Giffgaff gets ghoulish with Halloween Salon | Facebook defends 'ethnic affinity' ad targeting

Campaign: Brands

Campaign: Brands
October 31, 2016
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Marie Curie campaign turns Piccadilly Circus yellow
Marie Curie campaign turns Piccadilly Circus yellow

Omar Oakes

Marie Curie turned Piccadilly Circus yellow on Saturday in support of the charity's nurses who worked an extra hour as the clocks went back last weekend.

Watch: Giffgaff gets ghoulish with Halloween Salon
Watch: Giffgaff gets ghoulish with Halloween Salon

Georgina Brazier

This Halloween Giffgaff helped partygoers to "end the nightmare" of getting ready with a free pop-up hair and make-up salon in the heart of Soho.

Facebook defends 'ethnic affinity' ad targeting
Facebook defends 'ethnic affinity' ad targeting

Omar Oakes

Facebook has been criticised for allowing advertisers to discriminate between users in ad campaigns based on their "ethnic affinity".

How to reboot brand strategy for the digital age
How to reboot brand strategy for the digital age

David Taylor and Jon Goldstone

In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected.

No creative ideas? You could be overloaded
No creative ideas? You could be overloaded

Chris Lewis

Creativity is illusive and unpredictable but we make it more so by filling our lives with interruptions, Chris Lewis says.

Marmitegate phase two: Morrisons brings in sharp price rise for divisive spread
Marmitegate phase two: Morrisons brings in sharp price rise for divisive spread

Simon Gwynn

After Tesco's stand-off with Unilever brought the risks of Brexit into sharp relief, Morrisons has taken the bold step of increasing the price of Marmite by 12.5%.

Review recap: PepsiCo, Dulux, Philadelphia
Review recap: PepsiCo, Dulux, Philadelphia

Staff

Accounts up for grabs include Pepsi's pan-European digital account, Dulux's international ad account, as well as the chance to work on Philadelphia and Vimto.

3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages
Promoted
3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages

Thinkbox

Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with

Ads to give a truck about
Promoted
Ads to give a truck about

Getmemedia

Truck advertising allows brands to advertise in a media free environment...

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