The marketer's guide to effectiveness | Samsung cracks down on satirical videos

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Campaign: Brands October 21, 2016

Brand news and analysis, powered by Marketing Latest The marketer's guide to effectiveness Gurdeep Puri Making a mint out of marketing has never been tougher. Fresh from judging the 20th Euro Effies, Gurdeep Puri explains how to deliver work that works. Samsung cracks down on satirical 'exploding phone' GTA videos Simon Gwynn Samsung appears to have taken action against YouTube users posting videos showcasing a mod in Grand Theft Auto V, in which bombs are replaced by exploding phones. Twitter to focus on live events for 2017 Sara Kimberley Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app, as it continues to ramp up its video efforts. Case study: How 'Love Island' influencers were used for a hyperlocal campaign Staff In a competitive marketplace, WhiteWash Laboratories was able to gain standout and a vital listing in Boots through a digital influencer campaign for its new brand Nano. Haig Club marketing director: Our partnership with Beckham is on a different level Simon Gwynn The marketing boss for Haig Club, the Diageo whisky brand that David Beckham fronts, is not concerned about the former England captain spreading himself too thinly. Campaign Viral Chart: Charlize Theron's latest Dior ad is most shared Unruly Christian Dior's fragrance ad starring actress Charlize Theron was most shared on social media this week. Heston from Waitrose shows why wit is invaluable to great pack design Lisa Desforges Using subtle, carefully considered wit in packaging design is the key to forming emotional connections with consumers, writes the strategy director of design specialists B&B Studio. Adidas' Paul Pogba film includes cringey teen moments he may rather forget Social video experts at Be On review "Football needs creators", the latest video from Adidas to go viral. Nintendo unveils radical new console Switch Simon Gwynn Nintendo is aiming to bridge the gap between home gaming, handheld console and tablet with its new console Switch. P&G's Marc Pritchard prefers advertising over content Eleftheria Parpis The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not quantity Verizon's Diego Scotti asks, why can't we all just get along? Kathryn Luttner Advertising isn't rocket science, collaboration is the key, says the CMO at ANA Wins this week: Canon, Blue Dragon, Save the Children Staff Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based consumer marketing in favour of focusing on people's wider relationships with images. Promoted How to build brands people love Eleanor Kahn Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle... Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Marketing Manager £36,592 - £42,995 Home Office, London Digital Planner Buyer £30k Dot-Gap, London (Central) Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Insight Executive £36,592 - £42,995 Home Office, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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