Public Health England marketing chief: Know who to trust | O2 extends England Rugby sponsorship for five years | Netflix, Apple and Google top list of UK's most loved brands

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Campaign: Brands October 25, 2016

Brand news and analysis, powered by Marketing Latest Public Health England marketing chief: Know who to trust Sheila Mitchell I've come to appreciate a small and evolving band of senior industry players who understand what we're trying to achieve. O2 extends England Rugby sponsorship for five years Omar Oakes O2 has signed a five-year extension to its sponsorship of England's rugby team, making it one of world sport's longest-standing brand partnerships. Netflix, Apple and Google top list of UK's most loved brands Simon Gwynn A study of the most loved brands in the UK, US and Brazil has found that digital media, mobile and online shopping brands dominate our affections. Can Trump's ad blitz close the gap with two weeks to go? Benedict Pringle With two weeks left until the US presidential election, Donald Trump has unleashed a last-minute advertising blitz. Will it be enough to win? Brand storytelling might seem faddish but it's here to stay Ed Woodcock Marketing buzzwords come and go, but the importance of brand storytelling will stand the test of time, says Ed Woodcock, director of narrative, Aesop Agency. Culture Secretary warns: 'My children can recite just about every gambling ad there is' Gideon Spanier Culture secretary Karen Bradley says she wants to investigate the effect of gambling ads on TV because "my children can recite just about every gambling advert that there is". Heathrow third runway approved Staff A committee of ministers has selected Heathrow expansion as its preferred option for airport expansion in the South East, the government has confirmed. Samsung has proved it doesn't understand how the internet works Alistair Strayton By trying to stamp down on videos parodying the Galaxy Note 7 disaster, Samsung is trying to argue with the facts of life in 2016. Why Nintendo's Switch is a must-succeed launch Rik Moore Nintendo's innovative hybrid console provides a chance for the Japanese gaming giant to reconnect with consumers, writes Haves Media's head of strategy. Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Promoted How to build brands people love Eleanor Kahn Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle... Campaign Jobs Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Brand Strategy/Account Director - Brand Strategy and Innovation Agency Salary £40-£45k + package Ann Sharman Recruitment, central london Head of Planning Competitive KHWS, London (Central), London (Greater) Marketing Manager Competitive The Flash Pack, London (Central), London (Greater) Senior Marketing Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Insight Executive £36,592 - £42,995 Home Office, London Marketing Manager £36,592 - £42,995 Home Office, London Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater)

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