Thursday, 20 October 2016

TV ad market worsens | Clear Channel in rent dispute | Jones quits Hearst

Campaign: Media

Campaign: Media
October 20, 2016
Media news and analysis, powered by Media Week

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TV ad market suffers amid fears of post-Brexit slump
TV ad market suffers amid fears of post-Brexit slump

Gideon Spanier

The TV advertising market has worsened since September and is heading for a 5% drop in the final quarter of the year amid concerns of a post-Brexit downturn that could last into 2017.

Clear Channel in rent dispute with billboard landlords
Clear Channel in rent dispute with billboard landlords

Gideon Spanier and Daniel Farey-Jones

Clear Channel's refusal to pay rent to some landlords in the final quarter of the year has been described as "unusual" and "shabby" by outdoor industry sources.

Publicis Groupe hails UK growth despite exchange rate hit
Publicis Groupe hails UK growth despite exchange rate hit

Omar Oakes

Publicis Groupe said the UK "has picked up sharply" after posting growth of 7% in the UK for the third quarter of the year.

JCDecaux to double digital impressions to one billion by 2017
JCDecaux to double digital impressions to one billion by 2017

Sara Kimberley

JCDecaux has said it will hit one billion digital impressions by the end of 2017 after announcing extensive investment in digitising its infrastructure.

Anna Jones quits Hearst to launch female entrepreneurship venture
Anna Jones quits Hearst to launch female entrepreneurship venture

Gideon Spanier

Anna Jones is stepping down as chief executive of magazine publisher Hearst after two-and-a-half years to co-found an investment company that will finance and support "outstanding female-led companies".

InStyle UK to close print issue and publish online-only
InStyle UK to close print issue and publish online-only

Daniel Farey-Jones

Time Inc is to stop publishing the UK edition of its fashion magazine InStyle in print, with December set to be the final issue.

Unilever employs Facebook chatbot to teach kids to brush teeth
Unilever employs Facebook chatbot to teach kids to brush teeth

Daniel Farey-Jones

R/GA London has developed a new way for Unilever's oral care brand Signal Pepsodent to tell a story that reaches parents and children around the world.

Advertisers need to remember the value of news
Advertisers need to remember the value of news

Gideon Spanier

Advertisers would do well to remember the value of news at this tumultuous time for politics.

IPA issues warning on third-party inventory
IPA issues warning on third-party inventory

News and magazine publishers are in "real danger" of creating an unsafe environment for brands by selling "off-site" inventory from third parties and packaging it with their own ad inventory, according to the IPA.

Yahoo: quality of native ads must improve
Yahoo: quality of native ads must improve

Sara Kimberley

Native ads account for 42% of Yahoo's ad revenue but quality still needs to improve, admits Jeff Bonforte, the company's senior vice president of communications products.

Steve Henry: ad industry makes people too anxious
Steve Henry: ad industry makes people too anxious

Sara Kimberley

The advertising industry needs to stand out while brands should stand for something, Steve Henry, the co-founder of HHCL and Decoded, said, claiming "advertising is too precious".

Media disrupters and the disrupted are on the brink of a new eco-system
Media disrupters and the disrupted are on the brink of a new eco-system

Sue Unerman

Disrupters like YouTube and Facebook are on the brink of creating a new eco-system in TV funding with the heritage channels.

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Ocean

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

How to build brands people love
Promoted
How to build brands people love

Eleanor Kahn

Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle...

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