Media news and analysis, powered by Media Week | | | | | | | | | | | | | | | | | | | | IPA issues warning on third-party inventory News and magazine publishers are in "real danger" of creating an unsafe environment for brands by selling "off-site" inventory from third parties and packaging it with their own ad inventory, according to the IPA. | | | Yahoo: quality of native ads must improve Sara Kimberley Native ads account for 42% of Yahoo's ad revenue but quality still needs to improve, admits Jeff Bonforte, the company's senior vice president of communications products. | | | | | | | Breathing life into winning ideas Ocean WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest | | | How to build brands people love Eleanor Kahn Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle... | | | | | |
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