Most viral ads of the week | Should I play nicely with my competition?

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Campaign: Agencies October 21, 2016

Latest Campaign Viral Chart: Charlize Theron's latest Dior ad is most shared Unruly Christian Dior's fragrance ad starring actress Charlize Theron was most shared on social media this week. On the Campaign couch: Should I play nicely with my competition? Jeremy Bullmore Why should I play nicely with my competition? Our agony uncle Jeremy Bullmore answers this latest career dilemma. How Kidspiration channel wants to 'fill the void' of good children's content Staff Jani Guest and Now chairman John Townshend co-founded Kidspiration, an online channel for 8- to 12-year-olds featuring interviews by kids with high-profile figures. P&G's Marc Pritchard prefers advertising over content Eleftheria Parpis The chief marketer of the world's largest packaged goods company tells ANA to focus on quality not quantity Wins this week: Canon, Blue Dragon, Save the Children Staff Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based consumer marketing in favour of focusing on people's wider relationships with images. If you stay safe, then you stay mediocre, warns Fetch's data chief Dan Wilson Dan Wilson shares what he's learnt on his way up the career ladder. Verizon's Diego Scotti asks, why can't we all just get along? Kathryn Luttner Advertising isn't rocket science, collaboration is the key, says the CMO at ANA Promoted How to build brands people love Eleanor Kahn Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle... The Work Mencap "Here I am" by The Corner Rankin has shot the stills for the poster activity that forms part of Mencap's "Here I am" campaign, which wants to improve the public's understanding of people with learning disabilities. O2 "Coded" by VCCP O2 is hiding coded messages in a billboard on Shoreditch High Street, London. Trending Retailers prepare to unleash Christmas ad campaigns Maisie McCabe Major British retailers are putting the finishing touches to their Christmas advertising campaigns. Campaign Big Awards 2016: the winners' showcase This year's awards are dominated by one campaign that ticks all the boxes for the judging panel. Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Campaign Jobs Strategic Planner £40000 per annum + strong benefits and excellent career progression opps The Great & The Good, West End, London Digital Planner Buyer £30k Dot-Gap, London (Central) Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Business Development Director (creative Agencies & direct-to-client) – Commercials Competitive ITN, London Head of Creative Competitive ITN, London Video Editor Competitive McCann Central, Solihull, West Midlands Senior Artworker Competitive McCann Central, Milton Keynes, Buckinghamshire Head of Copy £55 - £65k Momentum ABM, London (Central), London (Greater)

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