Diageo and P&G on the potential of data, AOL launches short-form content series

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Campaign: Brands October 19, 2016

Brand news and analysis, powered by Marketing Latest Waitrose, Diageo and P&G on the potential and limitations of data Simon Gwynn At the IGD Big Debate in London, business leaders from the biggest brand and retailers talked about navigating the expanding universe of data - and when it is best to show caution. AOL launches five new original short-form content series Sara Kimberley AOL is ramping up its 'original' short-form entertainment content by launching five new series across its sites, The Huffington Post and Engadget, sealing its commitment to being a 'story-telling platform'. InStyle UK to close print issue and publish online-only Daniel Farey-Jones Time Inc is to stop publishing the UK edition of its fashion magazine InStyle in print, with December set to be the final issue. Piers Morgan: brands should evolve by taking a position on issues Sara Kimberley Journalist and presenter Piers Morgan has said it is vital for brands "in this era to interact with their customers" online. Start-ups must go beyond digital performance to build their brands Mark Jackson Performance is getting conflated with digital, while digital is getting mixed up with value for money, says MC&C's managing director. Case study: The steps Smirnoff took to revive its flavoured-vodka business Douglas Quenqua As a trend bottomed out, the Diageo brand decided to stop innovating in flavour variants and mix things up online. 6 top takeaways from PepsiCo's new sustainability initiative Sean Czarnecki The food and beverage giant released its 2025 agenda, Performance with Purpose, on Tuesday. It broke down the progress the company has made and the goals it hopes to reach in the next 10 years. Movers and shakers: Just Eat, MediaCom, Asda, Addison Lee, EasyJet and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him... Promoted Fully formed, DM campaign from your desktop in 10 minutes Getmemedia Yourdrop from Whistl is easy-to-use leaflet advertising for any business, that lets you launch an entire campaign from your browser... Campaign Jobs Marketing Manager £36,592 - £42,995 Home Office, London Digital Planner Buyer £30k Dot-Gap, London (Central) Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire) Insight Executive £36,592 - £42,995 Home Office, London Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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