Tuesday, 4 October 2016

Facebook enters online marketplace sector, Lad Bible CMO leaves

Campaign Breakfast Briefing

Campaign Breakfast Briefing
October 04, 2016

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Facebook enters online marketplace sector
Facebook enters online marketplace sector

Omar Oakes

Facebook has thrown down the gauntlet to the likes of eBay and Gumtree after launching Marketplace, a new service where users can buy and sell items online.

Mimi Turner departs as Lad Bible CMO
Mimi Turner departs as Lad Bible CMO

Gideon Spanier

Mimi Turner, the marketing director who helped to transform the fortunes of The Lad Bible, has stepped down.

David Beckham fronts Sky's first VR app
David Beckham fronts Sky's first VR app

Shona Ghosh

Sky is betting on a virtual reality future, rolling out a new VR app and accompanying promotional campaign starring David Beckham.

Discovery to renew £150m-a-year ad sales deal with Sky
Discovery to renew £150m-a-year ad sales deal with Sky

Gideon Spanier

Discovery is poised to renew its estimated £150 million-a-year advertising sales deal with Sky Media after a lengthy negotiation lasting at least four months.

Be useful, be entertaining: native advertising's golden rules
Promoted
Be useful, be entertaining: native advertising's golden rules

Andrew Mole, Platform360

Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing?

Thinkboxes winner July/August 2016: Channel 4
Promoted
Thinkboxes winner July/August 2016: Channel 4

Thinkbox

Winner for July/August 2016

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