Marc Nohr's Media Week; How Amazon built a billion dollar ad business; Marketers report increased adspend despite falling confidence amid Brexit

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Campaign: Media October 12, 2016

Media news and analysis, powered by Media Week Latest My Media Week: Marc Nohr Marc Nohr We follow Marc Nohr, chief executive at Fold7 while he joins the IPA to discuss the impact of Brexit on advertising, sits in on a planning meeting for Carlsberg and teaches his children to cook burgers. How Amazon built a billion dollar advertising business Shona Ghosh Amazon is quietly building out its advertising business, promoting not only products sold on its own site, but also "offline" brands such as Mercedes-Benz. Marketers report increased adspend despite falling confidence amid Brexit Omar Oakes Marketers have "held their nerve" in the face of an uncertain business climate following the UK's Brexit vote, according to the latest Bellwether Report by the IPA. Mobile display adspend overtakes desktop for first time Omar Oakes The dominance of smartphone usage in the UK has resulted in mobile display adspend surpassing PC/desktop for the first time, according to latest IAB UK figures. Movers and shakers: We Are Social, Cheil UK, BETC London, CHI & Partners and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. YouTube buys paid product service FameBit Shona Ghosh Google has bought FameBit, a start-up which makes it easier for brands to put their products into videos made by influencers. Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Promoted Behind the scenes in Campaign & Ocean's digital creative out-of-home judging room Georgina Brazier The winners will be revealed on October 13 but we couldn't wait until then to find out what the judges thought of entries to this year's contest. Campaign Jobs Paid Social Specialist £32k Dot-Gap, London (Central) Business Development Manager upto £36K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Campaign Executive - Haymarket Media Group - Data Operations Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Senior Sales Executive - Autosport International Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Key Account Manager - Third Sector Recruitment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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