Retailers prepare Christmas campaigns | Unilever employs Facebook chatbot | Tesco and Google on data

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Campaign: Brands October 22, 2016

Brand news and analysis, powered by Marketing Most read Retailers prepare to unleash Christmas ad campaigns Maisie McCabe Major British retailers are putting the finishing touches to their Christmas advertising campaigns. Tesco, Google and Graze on using data to transform consumer marketing Simon Gwynn Speakers from Tesco, Google and snack brand Graze discuss collaboration, programmatic, and how to take advantage of being multichannel. Ford campaign for new SUV stars Mads Mikkelsen in assassin role Simon Gwynn Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge. Unilever employs Facebook chatbot to teach kids to brush teeth Daniel Farey-Jones R/GA London has developed a new way for Unilever's oral care brand Signal Pepsodent to tell a story that reaches parents and children around the world. Twitter creates bespoke interactive campaign for British Heart Foundation Daniel Farey Jones Twitter users are being invited to 'like this tweet to see what happens next' in a special campaign for the British Heart Foundation that shows their chances of surviving cardiac arrest. EasyJet signs multimillion pound innovation deal Daniel Farey-Jones EasyJet has joined the raft of brands seeking arrangements with tech start-ups, signing a deal with incubator Founders Factory. Cow & Gate creates first song scientifically tested to make babies happy Simon Gwynn BETC London has worked with musician Imogen Heap to create a song for C&G Baby Club billed as the first composition scientifically tested to make babies happy. Movers and shakers: Just Eat, MediaCom, Asda, Addison Lee, EasyJet and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Waitrose, Diageo and P&G on the potential and limitations of data Simon Gwynn At the IGD Big Debate in London, business leaders from the biggest brand and retailers talked about navigating the expanding universe of data - and when it is best to show caution. Canon selects VCCP amid shift in marketing strategy Simon Gwynn Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based consumer marketing in favour of focusing on people's wider relationships with images. Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Promoted Breathing life into winning ideas Suzanne Bidlake WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest Campaign Jobs Marketing Manager £36,592 - £42,995 Home Office, London Digital Planner Buyer £30k Dot-Gap, London (Central) Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Head of Branded Content Competitive ITN, London (Central), London (Greater) CRM Manager £55k Dot-Gap, London (Central) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Marketing Manager Competitive The Flash Pack, London (Central), London (Greater) Senior Marketing Executive Dependent on experience Haymarket Media Group, Twickenham, London (Greater) National Account Manager Competitive Salary + Benefits Heineken, London (Central), London (Greater) Copy and Contents Officer £26,700 per annum Longhurst Group, Birmingham, Boston (Lincolnshire) or Rushden (Northamptonshire)

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