Aviva's brand director on how to earn trust + latest from Google, Amazon's Alexa & Facebook's Workplace

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Campaign: Brands October 11, 2016

Brand news and analysis, powered by Marketing Latest Aviva's brand director on how to earn trust Jan Gooding Marketers have a duty to make sure the brands entrusted to their care remain in robust health, explains the group brand director at Aviva. Why there is never sleep for marketers Helen Edwards Premier Inn is the latest advertiser to find that having a point of difference is not enough for consumers How Google will own the ecosystem Ben Rickard Many observers have suggested that the tech giants would soon start fighting against each other, and last week it was Google's turn to take off the gloves, writes Ben Rickard, head of mobile, MEC global solutions and EMEA. Amazon's Alexa offers up Jamie Oliver recipes Shona Ghosh The Jamie Oliver Group has cooked up a new skill for Amazon's Alexa assistant, making it easier to find recipes using voice commands. Facebook launches its email killer Workplace Shona Ghosh Facebook has tweaked and rebranded its business offering, going head-to-head with enterprise software tools such as Microsoft's Yammer and Slack. Samsung asks Note 7 owners to switch off devices Shona Ghosh Samsung has halted all sales of the Note 7 and asked existing owners to "power down" their devices, after continued reports that the phones catch fire. Promoted Behind the scenes in Campaign & Ocean's digital creative out-of-home judging room Georgina Brazier The winners will be revealed on October 13 but we couldn't wait until then to find out what the judges thought of entries to this year's contest. Promoted Be useful, be entertaining: native advertising's golden rules Andrew Mole, Platform360 Bespoke native advertising offers audiences practical, enjoyable and informative content - and drives great results for brands willing to invest. So how does this approach work best, and where does it belong in the future of digital marketing? Campaign Jobs Assistant to Director of Marketing £70000 - £74500 per annum + dep on exp Career Moves Group, London Football Business Manager Nike Competitive + Benefits Nike, London (Central), London (Greater) Marketing Manager - Email Competitive Debenhams, London Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager £25k-£30k DOE The Flash Pack, London (Central), London (Greater) Brand Development Manager 6 month FTC £40-50,000 per annum pro rata + comprehensive benefits package EMO Unlimited, Epsom, Surrey UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Customer Comms Project Manager Up to £45,000 per annum Muse Publishing, London City Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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