Friday, 21 October 2016

Media Week Awards winners | Twitter to focus on events | Times' Witherow bucks print decline

Campaign: Media

Campaign: Media
October 21, 2016
Media news and analysis, powered by Media Week

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PHD and ITV storm Media Week Awards
PHD and ITV storm Media Week Awards

Omar Oakes

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Twitter to focus on live events for 2017
Twitter to focus on live events for 2017

Sara Kimberley

Twitter is to focus on live streaming sports, entertainment, news and political events in 2017 through its new TV video app, as it continues to ramp up its video efforts.

John Witherow bucks print decline at The Times
John Witherow bucks print decline at The Times

Gideon Spanier

The editor of the News UK title tells Gideon Spanier about agencies' bias against print, its biggest-ever ad campaign and its rivalry with the Telegraph.

Is Premiership viewing in decline, or is it just a case of football snobbery?
Is Premiership viewing in decline, or is it just a case of football snobbery?

Lee Baring

VCCP Media looks into the data to find out why Premiership football viewing figures are in decline.

Media Week Awards 2016: pictures from the night
Media Week Awards 2016: pictures from the night

Staff

PHD and ITV stormed the Media Week Awards 2016, which took place last night at Grosvenor House Hotel in London's West End.

The Times closes readership gap on Telegraph
The Times closes readership gap on Telegraph

Gideon Spanier

The editor of The Times has said that trying to overtake The Daily Telegraph's circulation motivates him "a lot" as figures showed his paper closing the gap on his rival to just 18,000 copies.

Campaign Viral Chart: Charlize Theron's latest Dior ad is most shared
Campaign Viral Chart: Charlize Theron's latest Dior ad is most shared

Unruly

Christian Dior's fragrance ad starring actress Charlize Theron was most shared on social media this week.

Global to track user behaviour on mobile through Dax
Global to track user behaviour on mobile through Dax

Sara Kimberley & Simon Gwynn

Dynamic ads, 3D audio, geographical targeting on mobile and social storytelling all form part of the future of Global's digital business, the company said today.

How Kidspiration channel wants to 'fill the void' of good children's content
How Kidspiration channel wants to 'fill the void' of good children's content

Staff

Jani Guest and Now chairman John Townshend co-founded Kidspiration, an online channel for 8- to 12-year-olds featuring interviews by kids with high-profile figures.

Things we like: Time Out's market and Primesight's marriage proposal
Things we like: Time Out's market and Primesight's marriage proposal

Staff

Time Out takes over Shoreditch and a student asks Primesight to help with his marriage proposal.

Wins this week: Canon, Blue Dragon, Save the Children
Wins this week: Canon, Blue Dragon, Save the Children

Staff

Canon has appointed VCCP as its first integrated agency as it looks to ditch product-based consumer marketing in favour of focusing on people's wider relationships with images.

September's Aerial Awards winner: Harvey Nichols 'Car'
Your ad is viewable but did anybody see it?
Promoted
Your ad is viewable but did anybody see it?

InSkin Media

Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics

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