Weaker pound boosts Burberry revenues, Apple drops plans to build its own self-driving car, HP's chief marketing officer Antonio Lucio makes diversity 'bet'

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Campaign Breakfast Briefing October 18, 2016

Latest Weaker pound boosts Burberry revenues Daniel Farey-Jones British clothing and accessories company Burberry has unveiled a 5% rise in revenues for the six months to 30 September, thanks to the falling pound. Apple drops plans to build its own self-driving car Daniel Farey-Jones Apple has reportedly torn up its plans to build a self-driving car. HP's chief marketing officer Antonio Lucio makes diversity 'bet' Shona Ghosh HP's chief marketing officer Antonio Lucio admits that he's taking a "bet" that more diverse teams will lead to better output. Cow & Gate creates first song proven to make babies happy Simon Gwynn BETC London has worked with musician Imogen Heap to create a song for Cow & Gate Baby Club billed as the first composition scientifically tested to make babies happy. Facebook introduces Marketing 3.0 model Sara Kimberley This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years. Wieden & Kennedy expands leadership team Daniel Farey-Jones Three Wieden & Kennedy London executives are joining the agency's global leadership team as it expands from nine to 24 people. Addison Lee appoints new chief customer officer Simon Gwynn Minicab company Addison Lee has appointed former Microsoft and Amazon marketer Tamsin Todd as its new chief customer officer. Marketers struggling to cope with pace of digital transformation Daniel Farey-Jones More marketers say they are struggling to cope with the accelerated pace of digital transformation than a year ago, according to Adobe's annual Digital Roadblock study. Pictures: Ad industry celebrates Campaign archive launch John Tylee Industry figures representing some four decades of British advertising swapped stories and wallowed in nostalgia at a party to launch a major fund-raising initiative by the History of Advertising Trust. Promoted Fully formed, DM campaign from your desktop in 10 minutes Getmemedia Yourdrop from Whistl is easy-to-use leaflet advertising for any business, that lets you launch an entire campaign from your browser... Promoted 'When I see agencies having fun, I really respect that' Martin Heaton Cooper Eleanor Kahn In association with The Trade Desk, we invite the biggest industry names to interview their boundary-pushing peers - and pass on the baton, in an interview relay. Discovery Networks' Martin Heaton Cooper, VP commercial development UK, Ireland & IAS EMEA, is the latest boundary pusher in our series. Jenny Biggam, founder, the7stars, speaks to him... Campaign Jobs UK Regional Marketing Manager £65k Dot-Gap, London (Central), London (Greater) Marketing Manager £55,000 per annum Ball & Hoolahan, London Business Development Director - Brand Agency £60-70k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Creative Director £85k + Lots of Benefits Eden Marsh, London (Central), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Insight Executive £36,592 - £42,995 Home Office, London Marketing Manager £36,592 - £42,995 Home Office, London Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater)

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