Nescafé Original's 'Swooshy man' launches brand campaign; KFC drops the f-bomb in provocative new campaign

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Campaign: Brands October 15, 2016

Brand news and analysis, powered by Marketing Most read Nescafé Original's 'Swooshy man' launches brand campaign Omar Oakes Nescafé Original's new brand campaign aims to inspire a younger generation of coffee lovers, with the help of the "Swooshy man", a long-haired man who leaves the house feeling great. KFC drops the f-bomb in provocative new campaign Simon Gwynn Bartle Bogle Hegarty has created a new outdoor ad for KFC that toys with the convention of starring-out the letters in the middle of a swear word. Brand lessons from Tesco's apparent revival under Dave Lewis Rob Sellers What is good for Tesco is good for you. We have to understand the brand's path and shape our plans to synchronise with it, writes Rob Sellers. How Mondelez wants its digital partners to pitch for business Shona Ghosh Mondelez's growth analytics manager, Matt Stockbridge, is tired of being pitched by digital advertising companies that don't understand the FMCG giant's challenges. Fuller's craft lager brand Frontier launches 'blank' outdoor ads with hidden messages Omar Oakes Frontier, the craft lager brand by Fuller's, is inviting passersby to take pictures of seemingly blank outdoor posters that reveal hidden messages via Instagram. How Tesco vs Unilever became a Brexit proxy war on Twitter Simon Gwynn For the social media commentariat, Brexit was either an undeniable cause of, or spineless excuse for Unilever's attempts to raise its prices, which have seen a series of the company's brands disappear from Tesco's website and some stores. BBH brings clients St John Ambulance and Tesco together for 'lifesaving' babywear giveaway Simon Gwynn Bartle Bogle Hegarty has created a babygrow for St John Ambulance, as the next stage of its campaign to increase awareness of how to give first aid to babies. Aviva brand must escape 'car insurance ghetto', says Jan Gooding Shona Ghosh Aviva has moved on from its car insurance ads starring Paul Whitehouse, because a big central character has become "commonplace". How Amazon built a billion dollar advertising business Shona Ghosh Amazon is quietly building out its advertising business, promoting not only products sold on its own site, but also "offline" brands such as Mercedes-Benz. Why social VR can be a game-changer for Facebook Kevin Brown Facebook's VR social networking idea for Oculus allows us to reconnect face-to-face, separated only by our imaginations, says Brothers & Sisters' managing director of Making. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Promoted Fully formed, DM campaign from your desktop in 10 minutes Getmemedia Yourdrop from Whistl is easy-to-use leaflet advertising for any business, that lets you launch an entire campaign from your browser... Campaign Jobs Assistant to Director of Marketing £70000 - £74500 per annum + dep on exp Career Moves Group, London Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Search / PPC Marketing Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Conversion Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Senior Digital Marketing Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Online Trading Manager Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire Football Business Manager Nike Competitive + Benefits Nike, London (Central), London (Greater) Marketing Manager - Email Competitive Debenhams, London Senior Content and Editorial Manager Competitive Debenhams, London

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