Saturday, 29 October 2016

Bose uses clever cinematography to show London as you have never seen it before | Samsung has proved it doesn't understand how the internet works | Creative Equals unveils 'returnship' programme for creative women

Campaign: Brands

Campaign: Brands
October 29, 2016
Brand news and analysis, powered by Marketing

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Bose uses clever cinematography to show London as you have never seen it before
Bose uses clever cinematography to show London as you have never seen it before

Unruly

Social video expert Unruly reviews the latest viral by Bose.

Samsung has proved it doesn't understand how the internet works
Samsung has proved it doesn't understand how the internet works

Alistair Strayton

By trying to stamp down on videos parodying the Galaxy Note 7 disaster, Samsung is trying to argue with the facts of life in 2016.

Creative Equals unveils 'returnship' programme for creative women
Creative Equals unveils 'returnship' programme for creative women

Nicola Kemp

Gender-diversity organisation Creative Equals has launched the industry's first "returnship" scheme to entice female creatives back to work.

Pierce Brosnan's Pan Bahar row: Whose fault is it?
Pierce Brosnan's Pan Bahar row: Whose fault is it?

Byravee Iyer

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

Netflix, Apple and Google top list of UK's most loved brands
Netflix, Apple and Google top list of UK's most loved brands

Simon Gwynn

A study of the most loved brands in the UK, US and Brazil has found that digital media, mobile and online shopping brands dominate our affections.

Brands go stir crazy as Great British Bake Off pulls in 14m viewers
Brands go stir crazy as Great British Bake Off pulls in 14m viewers

Omar Oakes

Brands did their best to make the most of The Great British Bake Off's popularity as the BBC cooking contest became the most watched show of the year last night.

John Lewis appoints Paula Nickolds as first female MD
John Lewis appoints Paula Nickolds as first female MD

Simon Gwynn

John Lewis has promoted commercial director Paula Nickolds to succeed Andy Street as managing director.

Peroni and Ocado trial IoT purchases
Peroni and Ocado trial IoT purchases

Nicola Kemp

Peroni Nastro Azzurro has partnered online supermarket Ocado to run a beta launch of its first smart device.

Pizza Hut CEO planning to fix brand's digital flaws
Pizza Hut CEO planning to fix brand's digital flaws

Simon Gwynn

Pizza Hut's UK chief executive says he is "very aware" that the brand's digital profile is not good enough amid competition from new entrants such as Just Eat and Deliveroo.

Game's festive campaign builds on YouTube heritage
Game's festive campaign builds on YouTube heritage

Omar Oakes

Game has hired actor and YouTube star James Buckley to front this year's Christmas campaign as the video-game retailer returns to TV.

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