Blackwood Seven's AI media agency is provoking fear across the big networks, Miles Young: How advertising can regain its swagger, Maternity men: ad dads holding the baby & more

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Campaign Sunday Supplement October 16, 2016

In-depth reads from across Campaign, covering brands, agencies and media Blackwood Seven's AI media agency is provoking fear across the big networks Gideon Spanier Blackwood Seven says its platform improves media performance and helps clients insource. Miles Young: How advertising can regain its swagger Miles Young Having stepped down from the industry after 40 years to become warden of his alma mater, New College, Oxford, Ogilvy & Mather's former global chairman and chief executive reminisces about the 'bad men' years, ruminates on today's challenges and proposes how adland can regain its swagger. Maternity men: ad dads holding the baby Nicola Kemp A new breed of men in the creative industries are embracing the opportunity and challenge afforded by shared and extended parental leave. Brand lessons from Tesco's apparent revival under Dave Lewis Rob Sellers What is good for Tesco is good for you. We have to understand the brand's path and shape our plans to synchronise with it, writes Rob Sellers. Trumped up Dave Trott Dave Trott on Donald Trump's Manhattan. Vote for The Marketing Society Brand of the Year 2016 It's time to decide who gets your vote for The Marketing Society Brand of the Year. How Google will own the ecosystem Ben Rickard Many observers have suggested that the tech giants would soon start fighting against each other, and last week it was Google's turn to take off the gloves, writes Ben Rickard, head of mobile, MEC global solutions and EMEA. How Monty won Christmas for John Lewis John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness. The censorious trend is a threat to creativity Rory Sutherland Creative people share a mischievous disdain for the party line on just about anything. In many ways that's their job, writes Rory Sutherland. Why there is never sleep for marketers Helen Edwards Premier Inn is the latest advertiser to find that having a point of difference is not enough for consumers Are your diamond shoes too tight? Nik Studzinski Yes, our jobs can be frustrating and stressful. But this is still an amazing time to work in the creative industry. Our industry seems to have too much data, too little sense Alex Steer When was the last time you had too little data to do your job? Bring back marketing knowledge, Alex Steer writes. Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Business Development Director - Brand Agency £60-70k plus commission and benefits The Jefferson Group, London (Central), London (Greater) Account Director Europe £50000 - £55000 per annum + commission The Great & The Good, London Senior Brand Expression Manager Competitive + Benefits Sainsbury's, London (Central), London (Greater) Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire Account Manager - Full Service Media Agency! £50k Dot-Gap, London (Central) Interim SBM - Innovation £65,000 per annum + car / car allowance Ball & Hoolahan, London Head of Campaign – Engineering Talent Project £56,700 + Benefits Royal Academy of Engineering, London (Central), London (Greater) Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater) Digital Agency Sales Rep- Autosport Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Display & Affiliates Executive Competitive salary + excellent benefits Carnival UK, Southampton, Hampshire

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