How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'; BT prepares brand refresh by retiring 'connected world' logo

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Campaign: Brands October 08, 2016

Brand news and analysis, powered by Marketing MOST READ How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps' Tesco and BBH London's work around The Great British Bake Off was one of the case studies entered into the 2016 New Thinking Awards, in partnership with Sky Media. To spread the innovation and fresh ideas found in the entries, Campaign is publishing the best papers. BT prepares brand refresh by retiring 'connected world' logo Simon Gwynn BT is getting ready for a brand shift that will see it change its logo for the first time in 13 years. Emirates finds a little friend for Jennifer Aniston in latest global ad Omar Oakes Jennifer Aniston is back on board for Emirates in the airline's latest global ad in which she makes friends with a little boy aboard an A380. Absolut Vodka strives for creative boost with BBH Simon Gwynn Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. BBDO partners with Mars to launch video crowdsourcing platform Maisie McCabe BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Snapchat reportedly prepares for $25bn IPO Shona Ghosh Snapchat's parent company, Snap, is reportedly preparing for an initial public offering that would value the company at $25bn (£20.3m) or higher. GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign Omar Oakes Donald Trump gets a grilling in Gourmet Burger Kitchen's latest ad campaign, which lampoons the US presidential candidate by comparing him to a hamburger. TalkTalk fined £400k in customer data theft probe Omar Oakes TalkTalk has been fined £400,000 for below-par online security after more than 150,000 customers' personal data was stolen. Campaign Viral Chart: Shell's star-studded music video takes top spot Unruly Shell's music video starring Jennifer Hudson and Pixie Lott tops this week's chart. HP, Burger King and Audi are also among this week's most shared ads on social media. Facebook enters online marketplace sector Omar Oakes Facebook has thrown down the gauntlet to the likes of eBay and Gumtree after launching Marketplace, a new service where users can buy and sell items online. Cadbury to debut new Milk Tray Man in epic launch ad Omar Oakes The new Cadbury Milk Tray man appears in his first ad for the chocolate brand tomorrow in an epic film to launch a £3m campaign. Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff Campaign Jobs Digital Marketing Manager £40k + 20% Highly Competitive + Generous Bonus Scheme Express Vending, Hemel Hempstead, Hertfordshire UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Marketing Manager Competitive The Flash Back, London (Central), London (Greater) Brand Development Manager 6 month FTC £40-50,000 per annum pro rata + comprehensive benefits package EMO Unlimited, Epsom, Surrey Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Marketing Manager - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Customer Comms Project Manager Up to £45,000 per annum Muse Publishing, London City Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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