Absolut Vodka strives for creative boost with BBH; BBDO partners with Mars to launch video crowdsourcing platform

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Campaign 18:05 October 06, 2016

The five things you need to know today Most read Absolut Vodka strives for creative boost with BBH Simon Gwynn Absolut Vodka is looking for a tighter strategic approach and "top-level creative campaigns", its top marketer has said, after parent Pernod Ricard appointed Bartle Bogle Hegarty London as its lead global creative agency. Tech BBDO partners with Mars to launch video crowdsourcing platform Maisie McCabe BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner. Advertising CHI & Partners hands ECD roles to Tudor and Elliott Maisie McCabe CHI & Partners has brought in Lucky Generals' Yan Elliott to join Micky Tudor as joint executive creative directors after the exit of Jonathan Burley. Marketing TalkTalk fined £400k in customer data theft probe Omar Oakes TalkTalk has been fined £400,000 for below-par online security after more than 150,000 customers' personal data was stolen. Media Guardian commercial chief Nicklin on getting its readers 'to do things' for brands Maisie McCabe Chief revenue officer Hamish Nicklin speaks to Maisie McCabe about his strategy to win back advertisers. Also in the news Haymarket to sell motorsport division Haymarket Media Group has agreed to sell its motorsport brands and related events activity to Motorsport Network, the online US motor racing content and events company. Apple launches App Store ads Apple has begun displaying ads in the App Store for its iPhone and iPad mobile devices. News UK and Unruly set sights on integrated pitches News UK will position itself as a more joined-up digital advertising proposition by bringing its technology start-up acquisitions, Unruly and Storyful, into joint pitches for the first time. Promoted Thomson scoops £150k Great Minds prize Immediate Media To mark the launch of its Imagine studio, Immediate Media invited agencies to vie for the title of Great Minds 2016 Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers Campaign Jobs Communications Director | Planning £: Competitive + excellent benefits Nu Creative Talent, London (Central), London (Greater) Senior Account Manager | Insight £40-50k + bonus + excellent benefits Nu Creative Talent, London (Central), London (Greater) Digital Account Director £45000 - £50000 per annum + significant benefits The Great & The Good, London Digital and Social Media Exec £30,000 per annum Ball & Hoolahan, London Client Services Director £85-120k plus benefits - negotiable The Jefferson Group, London (Central), London (Greater) ACCOUNT MANAGER– Soft drinks and Booze c. £30k Judi Patton, London (South), London (Greater) Creative Talent Manager OTE 35k++ Andy Knell, Greater London / North London / Hertfordshire Brand Development Manager 6 month FTC £40-50,000 per annum pro rata + comprehensive benefits package EMO Unlimited, Epsom, Surrey 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester

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