Monday 24 October 2016

How to tackle the in-house invasion | 5 future trends

Campaign 18:05

Campaign 18:05
October 24, 2016
The five things you need to know today

Most read
How agencies should respond to the in-house invasion
How agencies should respond to the in-house invasion

John Tylee

The proliferation of in-house operations is gobbling up new business and drawing more talent client-side. What's behind the trend and how can agencies respond to the threat of being sidelined by advertisers, John Tylee asks.

Tech
Why Nintendo's Switch is a must-succeed launch
Why Nintendo's Switch is a must-succeed launch

Rik Moore

Nintendo's innovative hybrid console provides a chance for the Japanese gaming giant to reconnect with consumers, writes Haves Media's head of strategy.

Advertising
Pierce Brosnan's Pan Bahar row: Whose fault is it?
Pierce Brosnan's Pan Bahar row: Whose fault is it?

Byravee Iyer

The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.

Marketing
Five trends from the future
Five trends from the future

Nicola Kemp

Nicola Kemp mingles with the trendspotters at The Future Laboratory's inaugural Global Futures Forum

Media
ITV cuts 120 jobs as post-Brexit slowdown bites
ITV cuts 120 jobs as post-Brexit slowdown bites

Gideon Spanier

ITV is cutting 120 jobs, or around 3% of its UK workforce, in the latest sign that a post-Brexit slowdown is hitting the media industry.

 

Also in the news
Channel 4 to start sponsorship bids for The Great British Bake Off

Channel 4 is hoping to secure one of the most expensive broadcast sponsorship deals on UK TV for The Great British Bake Off, with bids starting at £8m.

AT&T deal with Time Warner attracts media competition 'concern'

AT&T, the US telecoms giant, has agreed to buy Warner Brothers' owner Time Warner for $85.4bn (£69.9bn).

Singapore Tourism launches global media tender

The board has launched an RFP for a new global media agency.

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

How to build brands people love
Promoted
How to build brands people love

Eleanor Kahn

Brands can understand and target their audiences better than ever. But they could be missing a crucial part of the puzzle...

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Senior Account Manager £25,000 - £35,000 dependant on Experience Socket Creative, Devon
Marketing & Events Executive - Large Scale & Medical Events £22-26k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater)
Event Operations Manager - Large Scale & Medical Events £29-32k + benefits, dependent on experience Haymarket Media Group, Twickenham, London (Greater)
Marketing Manager Competitive The Flash Pack, London (Central), London (Greater)
Senior Media Executive £30-35k per annum depending on experience + benefits Ebiquity, London (Central), London (Greater)
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