Monday, 31 October 2016

John Lewis taps Dougal Wilson for 2016 Christmas ad | Facebook defends 'ethnic affinity' ad targeting

Campaign 18:05

Campaign 18:05
October 31, 2016
The five things you need to know today

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John Lewis taps Dougal Wilson for 2016 Christmas ad
John Lewis taps Dougal Wilson for 2016 Christmas ad

Maisie McCabe

John Lewis has turned to Dougal Wilson, the Blink director behind three of its five previous Christmas ads, for its upcoming Christmas ad.

Tech
Facebook defends 'ethnic affinity' ad targeting
Facebook defends 'ethnic affinity' ad targeting

Omar Oakes

Facebook has been criticised for allowing advertisers to discriminate between users in ad campaigns based on their "ethnic affinity".

Advertising
WPP reports advertising slowdown in UK
WPP reports advertising slowdown in UK

Omar Oakes

WPP's UK revenue has grown 2.1% to £461m on a like-for-like basis in the third quarter of 2016 amid a slowdown in advertising activity in Britain.

Marketing
How to reboot brand strategy for the digital age
How to reboot brand strategy for the digital age

David Taylor and Jon Goldstone

In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected.

Media
Is the traditional billboard facing terminal decline?
Is the traditional billboard facing terminal decline?

Gideon Spanier

Does Clear Channel's refusal to pay rent suggest the end is nigh for the medium, Gideon Spanier asks.

 

Also in the news
Vine will not be the only casualty in the new video landscape

Twitter's decision to shut Vine came as a shock to a lot of people but it actually lost relevance some time ago, writes Susie Clark.

Jeremy Lee: Pitch@Palace shows opportunity for adland to support start-ups

Given that agencies have tried hard to embrace entrepreneurs, it's surprising that more don't seek to become involved in accelerating start-ups.

Watch: Giffgaff gets ghoulish with Halloween Salon

This Halloween Giffgaff helped partygoers to "end the nightmare" of getting ready with a free pop-up hair and make-up salon in the heart of Soho.

3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages
Promoted
3 great ads I had nothing to do with: Peter Souter on Land Rover, The Guardian and Yellow Pages

Thinkbox

Peter Souter, chairman at TBWA/UK, reveals three great ads he admires but had nothing to do with

Breathing life into winning ideas
Promoted
Breathing life into winning ideas

Suzanne Bidlake

WCRS, Kinetic and 18 Feet & Rising will see their ideas for Churchill, McVitie's, Warner Bros and the Born Free Foundation come to life after winning Ocean and Campaign's creative contest

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