Vogue backlash shows disconnect between media owners and influencers

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Campaign 18:05 October 05, 2016

The five things you need to know today Most read Vogue blogger backlash underlines disconnect between media owners and influencers Nicola Kemp Criticism of bloggers may feel like an argument which belongs in the nineties; but the backlash to US Vogue's recent full-frontal attacks underline the media industry's struggle to come to terms with the rising power of digital influencers. Tech Google mocks fanboys in Silicon Valley spot Shona Ghosh Google poked fun at itself and the wider tech industry by opening yesterday's launch event with a comical spot from the show Silicon Valley. Advertising How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps' Tesco and BBH London's work around The Great British Bake Off was one of the case studies entered into the 2016 New Thinking Awards, in partnership with Sky Media. To spread the innovation and fresh ideas found in the entries, Campaign is publishing the best papers. Marketing HP agencies showing 'true enthusiasm' over diversity, says CMO Antonio Lucio Shona Ghosh HP's chief marketing officer, Antonio Lucio, last month asked the company's agency roster to commit to greater diversity. Media DWP calls media planning review Gurjit Degun The Department for Work and Pensions is reviewing its media planning requirements. Also in the news Google spotlights AI at Pixel smartphone launch Google has unveiled a slew of new hardware including two new own-brand smartphones, the smart speaker Google Home and the DayDream VR headset - but its artificially intelligent assistant took the spotlight. How science can help marketers become more effective From packaging design to global campaign strategy, scientific insight can go a long way in helping brand marketers to become more effective, Decode Marketing's Phil Barden writes. Natural History Museum kicks off advertising review The Natural History Museum has kicked off a search for an advertising agency. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema Promoted 'Transparency and culture is at the very heart of everything we do' Jenny Biggam Antje Derks, Campaign Content Labs In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Jenny Biggam, founder, the7stars, is the latest boundary pusher in our series. Neil Christie, managing director at Weiden + Kennedy, speaks to her... Campaign Jobs Communications Director | Planning £: Competitive + excellent benefits Nu Creative Talent, London (Central), London (Greater) Senior Account Manager | Insight £40-50k + bonus + excellent benefits Nu Creative Talent, London (Central), London (Greater) Digital Account Director £45000 - £50000 per annum + significant benefits The Great & The Good, London Digital and Social Media Exec £30,000 per annum Ball & Hoolahan, London Client Services Director £85-120k plus benefits - negotiable The Jefferson Group, London (Central), London (Greater) ACCOUNT MANAGER– Soft drinks and Booze c. £30k Judi Patton, London (South), London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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