Tuesday 18 October 2016

Buzzfeed set to use branded content on TV for first time; Primesight builds out airport portfolio with Airport Media acquisition

Campaign: Media

Campaign: Media
October 18, 2016
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Buzzfeed set to use branded content on TV for first time
Buzzfeed set to use branded content on TV for first time

Sara Kimberley

Buzzfeed is set to use its branded content on TV for the first time as it doubles the size and investment of its European headquarters in London and will look for its first vice president of marketing in the UK.

Primesight builds out airport portfolio with Airport Media acquisition
Primesight builds out airport portfolio with Airport Media acquisition

Daniel Farey-Jones

Primesight has acquired Airport Media, the holder of the outdoor ad sales contracts for Gatwick and Luton airports, for an undisclosed sum.

Facebook introduces Marketing 3.0 model
Facebook introduces Marketing 3.0 model

Sara Kimberley

This year will still be the year of the video for Facebook, according to its founder and chief executive, Mark Zuckerberg, despite the tech giant overestimating ad video views on its platform for the past two years.

Radiocentre urges for relaxed broadcast rules to protect public service content
Radiocentre urges for relaxed broadcast rules to protect public service content

Omar Oakes

Radiocentre has urged the government to protect local radio by changing rules on formats and local production quotas.

AA splits with incumbent media shop Starcom
AA splits with incumbent media shop Starcom

Omar Oakes

The AA is set to apoint a new UK media agency after its incumbent, Starcom, withdrew from the current review process.

Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'
Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

Helen Hoddinott

The men's magazine teamed up with Dior to put on a four-day "luxury living experience".

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